{"id":16332,"date":"2021-03-11T21:41:09","date_gmt":"2021-03-11T10:41:09","guid":{"rendered":"https:\/\/www.plannthat.com\/?p=16332"},"modified":"2023-02-23T20:27:49","modified_gmt":"2023-02-23T09:27:49","slug":"how-pink-pom-pom-social-scaled-membership-program","status":"publish","type":"post","link":"https:\/\/www.plannthat.com\/how-pink-pom-pom-social-scaled-membership-program\/","title":{"rendered":"How A Brand Strategist Used Instagram (And Plann!) To Scale With A Membership Program"},"content":{"rendered":"<p><a href=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Jen-Bower-Pin.png\" target=\"_blank\" rel=\"noopener noreferrer\"><noscript><img decoding=\"async\" class=\"wp-image-16319 aligncenter\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Jen-Bower-Pin-200x300.png\" alt=\"Scale with membership program\" width=\"750\" height=\"1124\" srcset=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Jen-Bower-Pin-200x300.png 200w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Jen-Bower-Pin-683x1024.png 683w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Jen-Bower-Pin.png 735w\" sizes=\"(max-width: 750px) 100vw, 750px\"><\/noscript><img decoding=\"async\" class=\"wp-image-16319 aligncenter lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20750%201124%22%3E%3C%2Fsvg%3E\" alt=\"Scale with membership program\" width=\"750\" height=\"1124\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20750%201124%22%3E%3C%2Fsvg%3E 750w\" sizes=\"(max-width: 750px) 100vw, 750px\" data-srcset=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Jen-Bower-Pin-200x300.png 200w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Jen-Bower-Pin-683x1024.png 683w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Jen-Bower-Pin.png 735w\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Jen-Bower-Pin-200x300.png\"><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that here at Plann, we have major respect for the creatives of the world. From the <\/span><a href=\"https:\/\/www.plannthat.com\/social-media-manager-tips-managing-multiple-accounts\/\"><span style=\"font-weight: 400;\">social media managers<\/span><\/a><span style=\"font-weight: 400;\"> to the graphic designers and brand strategists, the digital space would certainly be much duller without these brilliant, out-of-the-box thinkers. This is particularly true of people like Jen of<\/span><a href=\"https:\/\/www.instagram.com\/pinkpompombyjen\/\"><span style=\"font-weight: 400;\"> Pink Pom Pom<\/span><\/a><span style=\"font-weight: 400;\">, which are an explosion of fun and color. Their accounts just make our day a little brighter!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, we know that creatives only have so much time and brilliance to go around. There comes a time where every service-based provider hits a ceiling with the number of done-for-you clients they can serve without burning out. That\u2019s why we\u2019re always impressed by creatives who find innovative ways to scale their businesses without cloning themselves (because unfortunately, science isn\u2019t quite there yet!)<\/span><\/p>\n<p>&nbsp;<\/p>\n<style>.lazy-loader-background-element-1.lazyloaded{ background-image: url('https:\/\/www.plannthat.com\/wp-content\/uploads\/2020\/03\/calendar-bg.jpg'); }<\/style><noscript><style>.lazy-loader-background-element-1.lazyload{ background-image: url('https:\/\/www.plannthat.com\/wp-content\/uploads\/2020\/03\/calendar-bg.jpg'); }<\/style><\/noscript><div class=\"custom-free-instagram-scheduler lazyload lazy-loader-background-element-1 \" style>\n<div class=\"widget_media_image\">\n    <a href=\"https:\/\/www.plannthat.com\/brand-marketing-calendar\/\" class=\"banner-tracking\" data-event=\"banner-calendar-cta\">\n<noscript><img decoding=\"async\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2020\/03\/calendar-img.png\" alt=\"Create the Perfect Grid\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Create the Perfect Grid\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2020\/03\/calendar-img.png\" class=\" lazyload\">\n        <\/a>\n  <\/div>\n  <div class=\"widget_text\">\n    <div class=\"widget-title\"><a style=\"text-decoration: none;\" href=\"https:\/\/www.plannthat.com\/register\/\">SEE ALL YOUR CONTENT AT A GLANCE<\/a><\/div>\n    <div class=\"textwidget\">\n      <p style=\"margin-bottom: 20px;\"><a style=\"text-decoration: none;\" href=\"https:\/\/www.plannthat.com\/brand-marketing-calendar\/\">Map out your entire month ahead with your all-in-one, easy-to-use, brand calendar.<\/a><\/p>\n      <a href=\"https:\/\/www.plannthat.com\/brand-marketing-calendar\/\" class=\"btn-shortcode dt-btn-m dt-btn default-btn-color default-btn-hover-color default-btn-bg-color default-btn-bg-hover-color fadeIn animate-element animation-builder animation-triggered start-animation banner-tracking\" data-event=\"banner-calendar-cta\" data-ec=\"banner-calendar-cta\" data-ea=\"blog-email-banner\" id=\"dt-btn-1\"><span>LEARN MORE!<\/span><\/a>\n    <\/div>\n  <\/div>\n\n  <\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s exactly what Jen Bowers \u2013 one half of the social content membership <\/span><a href=\"https:\/\/www.instagram.com\/pinkpompomsocial\/\"><span style=\"font-weight: 400;\">Pink Pom Pom Socia<\/span><\/a><span style=\"font-weight: 400;\">l \u2014 has done. Alongside her photographer pal Brandi, the brand strategist and stylist started the social content membership to help time-poor entrepreneurs find the perfect image for their social media feeds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, we chat with the lovely Jen about how Instagram \u2014 and Plann! \u2014 has helped her turn her online community into a successful membership model.<\/span><\/p>\n<h2><strong>The Account Purpose<\/strong><\/h2>\n<p><a href=\"https:\/\/www.instagram.com\/pinkpompomsocial\/\" target=\"_blank\" rel=\"noopener noreferrer\"><noscript><img decoding=\"async\" class=\"alignnone wp-image-16321\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/The-account-purpose-276x300.png\" alt=\"Scale with membership program\" width=\"750\" height=\"815\" srcset=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/The-account-purpose-276x300.png 276w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/The-account-purpose-942x1024.png 942w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/The-account-purpose-768x835.png 768w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/The-account-purpose-1413x1536.png 1413w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/The-account-purpose.png 1500w\" sizes=\"(max-width: 750px) 100vw, 750px\"><\/noscript><img decoding=\"async\" class=\"alignnone wp-image-16321 lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20750%20815%22%3E%3C%2Fsvg%3E\" alt=\"Scale with membership program\" width=\"750\" height=\"815\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20750%20815%22%3E%3C%2Fsvg%3E 750w\" sizes=\"(max-width: 750px) 100vw, 750px\" data-srcset=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/The-account-purpose-276x300.png 276w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/The-account-purpose-942x1024.png 942w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/The-account-purpose-768x835.png 768w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/The-account-purpose-1413x1536.png 1413w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/The-account-purpose.png 1500w\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/The-account-purpose-276x300.png\"><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI literally started my feed after coming up with the idea for Pink Pom Pom Social. I knew as this is a social content membership, we needed to be on there, of course, and have a decent following before we launched. No point in launching to no one right?\u201d<\/span><\/p>\n<h2><strong>Favorite thing about Instagram<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cOne of the favourite things about Instagram is the connections that I have made with amazing women all over the world&#8230; I feel so blessed to now call many of them my friends and if it wasn&#8217;t for the incredible community I doubt I&#8217;d be doing what I do now<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, if it wasn&#8217;t for Instagram I wouldn&#8217;t have this business at all!!&nbsp; When I realised what a problem it was for <a href=\"https:\/\/www.plannthat.com\/how-to-use-linkedin-for-personal-brands-businesses\/\" target=\"_blank\" rel=\"noopener noreferrer\">businesses finding content<\/a> that hadn&#8217;t been seen a million times before and realised, if I, as a graphic designer was struggling, what was everyone else doing&#8230; and particularly if they were a bright, colourful brand! So, Instagram actually gave me a business AND a community!\u201d<\/span><\/p>\n<h2><strong>Life before Plann<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cUnorganised lol. Which is me in a nutshell, really!\u201d<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&lt;div class=&quot;custom-free-instagram-scheduler&quot; style=&quot;background-image: url(&#039;https:\/\/www.plannthat.com\/wp-content\/uploads\/2020\/05\/Facebook-Scheduling.jpg&#039;);&quot;&gt;\n&lt;div class=&quot;widget_media_image&quot; style=&quot;max-height:100%;&quot;&gt;\n&lt;img src=&quot;https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/05\/Storytelling-LM-1.png&quot; alt=&quot;Free Storytelling Guide: 30 Questions To Help You Tell Your Brand Story&quot; \/&gt;\n  &lt;\/div&gt;\n  &lt;div class=&quot;widget_text&quot;&gt;\n    &lt;div class=&quot;widget-title&quot;&gt;Free Storytelling Guide: 30 Questions To Help You Tell Your Brand Story&lt;\/div&gt;\n    &lt;div class=&quot;textwidget new-class-to-use&quot;&gt;\n&lt;form action=&#039;https:\/\/app-api.plannthat.com\/api\/v4\/vero\/forms&#039; id=&quot;email-banner-storytelling&quot; class=&quot;email-subscription&quot; method=&#039;post&#039; data-ec=&quot;email-banner-storytelling&quot; data-ea=&quot;email-subscription&quot;&gt;\n\t\t&lt;input name=&#039;user[first_name]&#039; placeholder=&quot;Name *&quot; type=&#039;text&#039; required \/&gt;\n&lt;input name=&#039;form_url_hash&#039; type=&quot;hidden&quot; value=&quot;eyJpdiI6IkFvTnByV3pZT1VBTHkyc3BrQjdSeVE9PSIsInZhbHVlIjoiYzIyN3ZrMnY3UGw5a2xIMzJialZRWlJjdExiN2Z3endTQ1Vrd1lEZGozelU1OFBVT2diOUZCUXljT2J3bkQ0STl0K3RwWVEyd3NMS3RWbjJHV1BOQW9JeTcxZGN0OFRTaGEzTFBSS1F1NGM9IiwibWFjIjoiYTQwOWNkZjAyNjllYmFiMjZhZjExMTkwYjdhMGUzNTZlMjgxNTE5NDZhYjIyMDk3NTE4NWNjMjg4MDYwYjI3ZSJ9&quot; style=&quot;display:none !important;visibility:hidden;&quot; \/&gt;\n&lt;input name=&#039;user[IP]&#039; type=&quot;hidden&quot; value=&quot;&quot; style=&quot;display:none !important;visibility:hidden;&quot; \/&gt;\n\t\t&lt;input name=&#039;email&#039; type=&#039;email&#039; placeholder=&quot;Email *&quot; required \/&gt;\n\t\n&lt;input name=&#039;redirect_on_success&#039; type=&#039;hidden&#039; value=&#039;https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Ultimate-Storytelling-Guide-Plann.pdf&#039; \/&gt; &lt;input type=&#039;submit&#039; value=&#039;Download&#039; class=&quot;vero-signup-button&quot; \/&gt; &lt;\/form&gt;\n    &lt;\/div&gt;\n  &lt;\/div&gt;\n\n  &lt;\/div&gt;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\"><\/span><\/p><style>.lazy-loader-background-element-2.lazyloaded{ background-image: url('https:\/\/www.plannthat.com\/wp-content\/uploads\/2020\/05\/Facebook-Scheduling.jpg'); }<\/style><noscript><style>.lazy-loader-background-element-2.lazyload{ background-image: url('https:\/\/www.plannthat.com\/wp-content\/uploads\/2020\/05\/Facebook-Scheduling.jpg'); }<\/style><\/noscript><div class=\"custom-free-instagram-scheduler lazyload lazy-loader-background-element-2 \" style>\n<div class=\"widget_media_image\" style=\"max-height:100%;\">\n<noscript><img decoding=\"async\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/05\/Storytelling-LM-1.png\" alt=\"Free Storytelling Guide: 30 Questions To Help You Tell Your Brand Story\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Free Storytelling Guide: 30 Questions To Help You Tell Your Brand Story\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/05\/Storytelling-LM-1.png\" class=\" lazyload\">\n  <\/div>\n  <div class=\"widget_text\">\n    <div class=\"widget-title\">Free Storytelling Guide: 30 Questions To Help You Tell Your Brand Story<\/div>\n    <div class=\"textwidget new-class-to-use\">\n<form action=\"https:\/\/app-api.plannthat.com\/api\/v4\/vero\/forms\" id=\"email-banner-storytelling\" class=\"email-subscription\" method=\"post\" data-ec=\"email-banner-storytelling\" data-ea=\"email-subscription\">\n\t\t<input name=\"user[first_name]\" placeholder=\"Name *\" type=\"text\" required>\n<input name=\"form_url_hash\" type=\"hidden\" value=\"eyJpdiI6IkFvTnByV3pZT1VBTHkyc3BrQjdSeVE9PSIsInZhbHVlIjoiYzIyN3ZrMnY3UGw5a2xIMzJialZRWlJjdExiN2Z3endTQ1Vrd1lEZGozelU1OFBVT2diOUZCUXljT2J3bkQ0STl0K3RwWVEyd3NMS3RWbjJHV1BOQW9JeTcxZGN0OFRTaGEzTFBSS1F1NGM9IiwibWFjIjoiYTQwOWNkZjAyNjllYmFiMjZhZjExMTkwYjdhMGUzNTZlMjgxNTE5NDZhYjIyMDk3NTE4NWNjMjg4MDYwYjI3ZSJ9\" style=\"display:none !important;visibility:hidden;\">\n<input name=\"user[IP]\" type=\"hidden\" value style=\"display:none !important;visibility:hidden;\">\n\t\t<input name=\"email\" type=\"email\" placeholder=\"Email *\" required>\n\t\n<input name=\"redirect_on_success\" type=\"hidden\" value=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Ultimate-Storytelling-Guide-Plann.pdf\"> <input type=\"submit\" value=\"Download\" class=\"vero-signup-button\"> <\/form>\n    <\/div>\n  <\/div>\n\n  <\/div>\n<h2><strong>Life after Plann<\/strong><\/h2>\n<p><a href=\"https:\/\/www.instagram.com\/pinkpompomsocial\/\" target=\"_blank\" rel=\"noopener noreferrer\"><noscript><img decoding=\"async\" class=\"alignnone wp-image-16320\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Life-after-Plann-212x300.png\" alt=\"Scale with membership program\" width=\"750\" height=\"1062\" srcset=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Life-after-Plann-212x300.png 212w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Life-after-Plann-723x1024.png 723w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Life-after-Plann-768x1087.png 768w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Life-after-Plann-1085x1536.png 1085w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Life-after-Plann-1446x2048.png 1446w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Life-after-Plann.png 1500w\" sizes=\"(max-width: 750px) 100vw, 750px\"><\/noscript><img decoding=\"async\" class=\"alignnone wp-image-16320 lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20750%201062%22%3E%3C%2Fsvg%3E\" alt=\"Scale with membership program\" width=\"750\" height=\"1062\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20750%201062%22%3E%3C%2Fsvg%3E 750w\" sizes=\"(max-width: 750px) 100vw, 750px\" data-srcset=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Life-after-Plann-212x300.png 212w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Life-after-Plann-723x1024.png 723w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Life-after-Plann-768x1087.png 768w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Life-after-Plann-1085x1536.png 1085w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Life-after-Plann-1446x2048.png 1446w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Life-after-Plann.png 1500w\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Life-after-Plann-212x300.png\"><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIs soooo much more organised and less stressful! I visually plan my feed first, then come back to writing the captions and it&#8217;s just so easy. It has made planning mine and my clients feeds a pleasure!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I love the fact that Plann is such a <a href=\"https:\/\/www.plannthat.com\/register\/\" target=\"_blank\" rel=\"noopener noreferrer\">visual scheduler<\/a>&#8230; My feeds run on patterns (and I also do Insta make-overs for clients) and I feel Plann is by far the easiest tool to get the results I want. The drag and drop feature helps me with my feed\u2019s aesthetic so much\u201d<\/span><\/p>\n<h2><strong>First impressions of Plann<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cI actually chose it in the first place because a female-owned Aussie business was a winner in my eyes! And, it\u2019s so cost-effective!\u201d<\/span><\/p>\n<h2><strong>Fave Plann features<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cI particularly love the libraries that you can create in the media section! Our feed is a<a href=\"https:\/\/www.plannthat.com\/how-to-craft-a-colorful-and-authentic-instagram-grid\/\" target=\"_blank\" rel=\"noopener noreferrer\"> rainbow feed<\/a>, so I have all the colours set up. So, when I change to the next colour it&#8217;s a breeze to use!&nbsp; I&#8217;m also in love with the strategy section as well! If I get stuck I just pop in there and find an idea for a p<\/span><span style=\"font-weight: 400;\">ost!\u201d<\/span><\/p>\n<h2><strong>The Results<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cI have just revived my branding feed after not posting on it for 12 months and I truly believe Plann has helped me<a href=\"https:\/\/www.plannthat.com\/instagram-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\"> create engagement<\/a> a lot faster then I would have without it&#8230; especially as I can quickly glance and see the percentages of each post and see which ones are working for me!\u201d<\/span><\/p>\n<h2><strong>Jen\u2019s top tips for a beautiful feed<\/strong><\/h2>\n<p><a href=\"https:\/\/www.instagram.com\/pinkpompomsocial\/\" target=\"_blank\" rel=\"noopener noreferrer\"><noscript><img decoding=\"async\" class=\"alignnone wp-image-16322\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Top-tips-for-a-beautiful-feed-262x300.png\" alt=\"Scale with membership program\" width=\"750\" height=\"859\" srcset=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Top-tips-for-a-beautiful-feed-262x300.png 262w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Top-tips-for-a-beautiful-feed-894x1024.png 894w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Top-tips-for-a-beautiful-feed-768x880.png 768w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Top-tips-for-a-beautiful-feed-1341x1536.png 1341w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Top-tips-for-a-beautiful-feed.png 1500w\" sizes=\"(max-width: 750px) 100vw, 750px\"><\/noscript><img decoding=\"async\" class=\"alignnone wp-image-16322 lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20750%20859%22%3E%3C%2Fsvg%3E\" alt=\"Scale with membership program\" width=\"750\" height=\"859\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20750%20859%22%3E%3C%2Fsvg%3E 750w\" sizes=\"(max-width: 750px) 100vw, 750px\" data-srcset=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Top-tips-for-a-beautiful-feed-262x300.png 262w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Top-tips-for-a-beautiful-feed-894x1024.png 894w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Top-tips-for-a-beautiful-feed-768x880.png 768w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Top-tips-for-a-beautiful-feed-1341x1536.png 1341w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Top-tips-for-a-beautiful-feed.png 1500w\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/Top-tips-for-a-beautiful-feed-262x300.png\"><\/a><\/p>\n<p style=\"padding-left: 25px;\"><span style=\"font-weight: 400;\">1. Pick a pattern and stick with it. DO NOT GO ROGUE, lol!<\/span><\/p>\n<p style=\"padding-left: 25px;\"><span style=\"font-weight: 400;\">2. Make sure you are consistent with your brand colours&#8230; people are visual learners, so using your brand colours can <a href=\"https:\/\/www.plannthat.com\/how-to-build-a-brand-on-instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve brand recognition<\/a> by up to 80%<\/span><\/p>\n<p style=\"padding-left: 25px;\"><span style=\"font-weight: 400;\">3. Remember, people love to be entertained. So, the 80\/20 rule is key! That&#8217;s why we have so many quotes in our library! They are absolute huge engagement drivers!<\/span><\/p>\n<p style=\"padding-left: 25px;\"><span style=\"font-weight: 400;\">4. Presets are awesome! They will give your photography that consistent look and feel that will make your feed look so much more professional!<\/span><\/p>\n<h2><strong>What\u2019s next?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.instagram.com\/pinkpompomsocial\/\" target=\"_blank\" rel=\"noopener noreferrer\"><noscript><img decoding=\"async\" class=\"alignnone wp-image-16323\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/whats-next-at-Pink-Pom-Pom-Social-286x300.png\" alt=\"Scale with membership program\" width=\"750\" height=\"788\" srcset=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/whats-next-at-Pink-Pom-Pom-Social-286x300.png 286w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/whats-next-at-Pink-Pom-Pom-Social-975x1024.png 975w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/whats-next-at-Pink-Pom-Pom-Social-768x807.png 768w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/whats-next-at-Pink-Pom-Pom-Social-1462x1536.png 1462w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/whats-next-at-Pink-Pom-Pom-Social.png 1500w\" sizes=\"(max-width: 750px) 100vw, 750px\"><\/noscript><img decoding=\"async\" class=\"alignnone wp-image-16323 lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20750%20788%22%3E%3C%2Fsvg%3E\" alt=\"Scale with membership program\" width=\"750\" height=\"788\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20750%20788%22%3E%3C%2Fsvg%3E 750w\" sizes=\"(max-width: 750px) 100vw, 750px\" data-srcset=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/whats-next-at-Pink-Pom-Pom-Social-286x300.png 286w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/whats-next-at-Pink-Pom-Pom-Social-975x1024.png 975w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/whats-next-at-Pink-Pom-Pom-Social-768x807.png 768w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/whats-next-at-Pink-Pom-Pom-Social-1462x1536.png 1462w, https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/whats-next-at-Pink-Pom-Pom-Social.png 1500w\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/whats-next-at-Pink-Pom-Pom-Social-286x300.png\"><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe are growing! After the year that 2020 was,&nbsp; we were super happy to consolidate and keep helping our members navigate COVID. But, this year we really want to move forward and help as many as we can! More awareness is a HUGE thing for our 2021! We have the most cost-effective starter membership available and we really do want to help brands create that drop-dead gorgeous feed they so desperately want!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about Pink Pom Pom social <\/span><a href=\"https:\/\/www.pinkpompomsocial.net\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> and follow them on Instagram at <\/span><a href=\"https:\/\/www.instagram.com\/pinkpompomsocial\/\"><span style=\"font-weight: 400;\">@pinkpompomsocial&nbsp;<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<style>.lazy-loader-background-element-3.lazyloaded{ background-image: url('https:\/\/www.plannthat.com\/wp-content\/uploads\/2020\/03\/Scheduling-bg.jpg'); }<\/style><noscript><style>.lazy-loader-background-element-3.lazyload{ background-image: url('https:\/\/www.plannthat.com\/wp-content\/uploads\/2020\/03\/Scheduling-bg.jpg'); }<\/style><\/noscript><div class=\"custom-free-instagram-scheduler lazyload lazy-loader-background-element-3 \" style>\n<div class=\"widget_media_image\">\n    <a href=\"https:\/\/www.plannthat.com\/instagram-scheduler\/#autopost\" class=\"banner-tracking\" data-event=\"banner-scheduling-cta\">\n<noscript><img decoding=\"async\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/02\/Untitled-design-4.png\" alt=\"Effortless Instagram auto posting\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Effortless Instagram auto posting\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/02\/Untitled-design-4.png\" class=\" lazyload\">\n        <\/a>\n  <\/div>\n  <div class=\"widget_text\">\n    <div class=\"widget-title\"><a style=\"text-decoration: none;\" href=\"https:\/\/www.plannthat.com\/instagram-scheduler\/#autopost\">Effortless Instagram auto posting<\/a><\/div>\n    <div class=\"textwidget\">\n      <p style=\"margin-bottom: 20px;\"><a style=\"text-decoration: none;\" href=\"https:\/\/www.plannthat.com\/register\/\">Over 2.5M brands already use our all-in-one creation tool to auto post AND schedule stories!<\/a><\/p>\n      <a href=\"https:\/\/www.plannthat.com\/instagram-scheduler\/#autopost\" class=\"btn-shortcode dt-btn-m dt-btn default-btn-color default-btn-hover-color default-btn-bg-color default-btn-bg-hover-color fadeIn animate-element animation-builder animation-triggered start-animation banner-tracking\" data-event=\"banner-scheduling-cta\" id=\"dt-btn-1\"><span>LEARN MORE<\/span><\/a>\n    <\/div>\n  <\/div>\n\n  <\/div>\n<p>&nbsp;<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\",\n  \"@type\": \"ImageObject\",\n  \"contentUrl\": \"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/1610854092405.jpeg\",\n  \"license\": \"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/\",\n  \"acquireLicensePage\": \"https:\/\/www.plannthat.com\/contact\/\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Plann\"\n  },\n  \"creator\": {\n    \"@type\": \"Person\",\n    \"name\": \"Plann\"\n  },\n  \"creditText\": \"Plannthat.com\",\n  \"copyrightNotice\": \"Plann\",\n  \"copyrightHolder\": \"Plann\",\n  \"description\": \"HOW A BRAND STRATEGIST USED INSTAGRAM (AND PLANN!) TO SCALE WITH A MEMBERSHIP PROGRAM\",\n  \"fileFormat\": \"JPEG\",\n  \"height\": \"800\",\n  \"width\": \"800\",        \n  \"name\": \"jen bowers pom pom social\",       \n  \"url\": \"https:\/\/www.plannthat.com\/wp-content\/uploads\/2021\/03\/1610854092405.jpeg\"\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet Jen Bower, one-half of the business cheerleaders behind Pink Pom Pom Social.<\/p>\n","protected":false},"author":35,"featured_media":16366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"lazy_load_responsive_images_disabled":false},"categories":[2603,52],"tags":[19,46,510,136,45,36,40,106,35,5,22,152,102,120,126,86,434,6,100,156],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Brand Strategist Use Instagram, Plann To Scale Membership Program<\/title>\n<meta name=\"description\" content=\"Here, we chat with Plann\u2019r Jen Bowers \u2013 one half of the social content membership Pink Pom Pom Social. 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To Scale With A Membership Program"}]},{"@type":"WebSite","@id":"https:\/\/www.plannthat.com\/#website","url":"https:\/\/www.plannthat.com\/","name":"Plann by Linktree","description":"Visual Planner and Scheduling App for Instagram","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.plannthat.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.plannthat.com\/#\/schema\/person\/ab56a64c873c023da64f5f4d9cf7b01c","name":"Emma Norris","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.plannthat.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ea0aa61aff28c1867d6038cb9e1f701?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ea0aa61aff28c1867d6038cb9e1f701?s=96&d=identicon&r=g","caption":"Emma Norris"},"description":"Emma Norris is a writer, editor, and author from Sydney, Australia. 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