{"id":26059,"date":"2022-07-20T22:34:17","date_gmt":"2022-07-20T12:34:17","guid":{"rendered":"https:\/\/www.plannthat.com\/?page_id=26059&preview_id=26059"},"modified":"2024-07-01T15:16:02","modified_gmt":"2024-07-01T05:16:02","slug":"instagram-marketing","status":"publish","type":"page","link":"https:\/\/www.plannthat.com\/instagram-marketing\/","title":{"rendered":"Instagram Marketing: A Complete Guide"},"content":{"rendered":"

[vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 1<\/p>\n

Why Instagram Marketing?<\/h2>\n

[\/vc_column_text][vc_column_text]If you haven\u2019t heard of Instagram marketing by now, then we\u2019re sorry to ask: where have you been? <\/i>(but seriously, where? But also, hello welcome \u2013\u00a0you\u2019ve come to the right place!)
\n<\/i>
\nInstagram is a visual social media network that first launched back in 2010 and made the hashtag symbol what it is today. But when did it transform into such a powerful marketing tool?[\/vc_column_text][vc_single_image image=”26892″ img_size=”full” alignment=”center”][vc_column_text]As of 2022 there are 1.3 billion active users every month using Instagram with a huge number of these small business and social media marketing agencies \u2013 operating Instagram professional or business accounts.<\/p>\n

So, what makes Instagram so special? Why is it a social media platform worth investing time and money into?<\/p>\n

Thanks to its highly visual nature, Instagram is a great platform for businesses in many industries that value aesthetics such as eCommerce, fashion, beauty, food and beverage to showcase their products and services.<\/p>\n

There are lots of different ways to show up on Instagram including grid posts, Stories, Lives and Reels. With a strong social media marketing strategy behind you, the sky is the limit with Instagram!<\/p>\n

You can make your Instagram marketing even more effective by taking time to collaborate<\/a> with content creators and complementary businesses with branded content, or dipping your toe into paid Instagram marketing (Instagram ads generally have a higher return on investment than advertisements across other digital channels).<\/p>\n

However, if you\u2019re just starting out on Instagram and\/or don\u2019t have a budget for paid marketing, there is still plenty to be achieved with organic posting\u2013 provided you have a solid content and posting strategy, that is!<\/p>\n

Did you know? 92% of people act in the moment of seeing something on Instagram<\/a>! This shopping mindset makes Instagram users the perfect audience because they\u2019re high-intent and quick to convert![\/vc_column_text][vc_column_text css=”.vc_custom_1658320788919{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

Social Media Marketing and Why Instagram Matters Now More Than Ever
\n<\/a>Surprising Instagram Marketing Statistics
\n<\/a>Instagram Trends for 2022 That Are Worth Following <\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 2<\/p>\n

A Walk-through of Instagram\u2019s Features<\/h2>\n

[\/vc_column_text][vc_column_text]Are you an Instagram newbie and don\u2019t know where to start, or perhaps you\u2019re just a tech noob struggling to keep up with Instagram\u2019s constant new feature releases? Either way, we\u2019re stepping you through the most commonly used and loved Instagram features.<\/p>\n

User Profiles <\/i>
\nWe\u2019ve all done that thing where we get a new follower and stalk our own user profile to see how it looks to others. And why not? Every Instagram user has their very own profile space. This is your space to shine. It\u2019s the highlight reel for your photos or a dedicated space to market your product and services. You can update your bio<\/a> and add a link where your followers can go to find out more information about you or your business, or to shop your products and\/or services.<\/p>\n

Instagram Image Posts<\/i>
\nThe original and the best! Instagram image posts have been around since the first inception of Instagram. To post, just tap the + icon, choose a photo from your library (and, if you like, a suitable filter) and the viola!<\/i>[\/vc_column_text][vc_single_image image=”26895″ img_size=”full” alignment=”center”][vc_column_text]Carousel Posts<\/i>
\n<\/i>Instagram Carousel posts allow you to add 10 images at a time. We love the creativity that comes with being able to add up to 10 images for a single post, especially that it means you\u2019re able to tell (or sell!) more of your brand story. Learn how to create a carousel post.<\/a><\/p>\n

Instagram Video Posts<\/i>
\n<\/i>With the majority of users spending three or more hours watching videos and more than 80% of users deciding to purchase a product or service based on that brand\u2019s video content, video posts are where they\u2019re at! Instagram ditched their IGTV feature awhile back and streamlined into one, easy-to-understand video feature that can be added to your grid and accessed in the video tab on your profile. Learn more here<\/a><\/p>\n

Instagram Stories <\/i>
\nNearly 87% of the 1.3-billion active Instagrammers actively use and create Instagram Stories, that\u2019s a lot <\/i>of daily active users. There\u2019s no denying that Instagram Stories<\/a> rock.
\nAs an instant platform to grab your followers attention right at the top of the feed, this is a platform of its own accord, that allows you to share those important announcements or must-see and behind-the-scene moments. Instagram Stories can now be up to 60-seconds long (increased from 15-seconds)[\/vc_column_text][vc_single_image image=”26896″ img_size=”full” alignment=”center”][vc_column_text]Instagram Reels<\/i>
\n<\/i>Imagine a world where you can create one snappy video, reach millions of people, and increase your brand\u2019s engagement. That\u2019s exactly what you can score with on-brand Instagram Reels. Instagram Reels are short-form video content that can be up to 90-seconds in length. Yes, the feature may have originally been inspired by TikTok, but Instagram has made its own and Instagram Reels are here to stay!<\/p>\n

Wondering what size all of your different posts should be? <\/b>
\nHere are all the social media dimension sizes you\u2019ll need to know.<\/a> The good news is, you don\u2019t have to be a professional graphic designer to make your content work across every platform, we\u2019ll take you through the easiest way to resize your images and videos so you can easily repurpose across platforms.[\/vc_column_text][vc_single_image image=”26897″ img_size=”full” alignment=”center”][vc_column_text]<\/i>Instagram Lives<\/i>
\n<\/i>In a nutshell, Instagram Live enables accounts to host live broadcasts, connecting brands with new and existing audiences in real-time. When a user hosts an Instagram Live<\/a>, the feature will notify their followers with an in-app notification designed to boost reach and the number of attendees watching each broadcast. Live videos also help to boost engagement rates as these videos will be bumped to the front of the Instagram Stories feed. Find out more about Instagram Lives here<\/a>.[\/vc_column_text][vc_single_image image=”26898″ img_size=”full” alignment=”center”][vc_column_text]Shoppable Posts & Product Tags<\/i>
\n<\/i>Shoppable posts is a feature that\u2019s only available to brands and lets you turn an ordinary post into a shoppable feed. It opens you up to earning money without having to cross your fingers and hope people will click the link in your bio. Shoppable posts allow users to buy your product or service without leaving Instagram, making it a seamless experience that encourages conversions. You can also create a shoppable tab on your Instagram feed, or tag your products in Reels! How to Set Up Instagram Shoppable Posts.
\n<\/a><\/p>\n

Instagram<\/i> Story Highlights<\/i>
\n\u201cWhere your feed meets your Stories.\u201d Instagram Story Highlights extend the \u201clife\u201d of your 24-hr story post. Highlights occupy top real estate just under your account profile (attracting alllll of the eyeballs) so are a great way of eternalizing the important information you absolutely want visitors to know about you and your business.<\/p>\n

We recommend customizing your story highlight covers to get more clicks. Find out how to make Custom Instagram Highlight Covers here<\/a>[\/vc_column_text][vc_single_image image=”26899″ img_size=”full” alignment=”center”][vc_column_text]Stickers, Quizzes & Polls<\/i>
\n<\/i>Story Stickers are one of our all time favorite Instagram features<\/a>.They are not only a whole lot of fun, but they can also help you increase engagement and build your brand. Of course our all-time fave is the new link sticker, but we also are fans of the quiz sticker where you can put multiple choice questions to your audience to quiz and therefore educate them about your products and offerings, collect feedback and dig deeper into their interests. The question sticker is also a great way to start a conversation with your audience and show them some behind-the-scenes. And let\u2019s not forget the\u00a0 \u2018Add Yours\u2019 sticker which became popular for its virality when it was released in 2021.<\/p>\n

Here\u2019s your guide to every Stories Engagement sticker on Instagram<\/a><\/p>\n

Location Tags <\/i>
\nAlso known as \u2019Geotagging.\u2019 If you don\u2019t know how to add your location to your Instagram post \u2013 lean in closer. Geotagging is literally the bee\u2019s knees for Instagram marketing as it allows users to search for posts by location, or to locate specifically where you posted from. We love this feature as it allows you to increase your reach beyond hashtagging and elevate your promotion of a particular place like a cafe or restaurant or show off that visit you took to an iconic destination (like your business!). Simply tap \u2018Add Location\u2019 when you go to post your pic, then find your location (you can be as specific or as broad as you like) choose it or customize it from the options available and hit share. You can even take a look and see other users’ posts from that location, too.<\/p>\n

Instagram & AR Filters <\/i>
\n<\/i>Filters have become one of Instagram\u2019s most popular features. From \u201ctaking that edge off\u201d before you jump on Stories after rolling straight out of bed, to just making your world more sparkly they are used on the daily by literally billions of Instagrammers.<\/p>\n

The extra fun part is that with Spark AR Studio you can create filters of your very own!
\n<\/i>While Spark AR Studio was initially closed to the general public and restricted to a beta test group of artists and celebs alike, they have now opened their cyber doors to the rest of us allowing users to take our imaginations to the extreme and create fun AR filters for your own personal (or business) use!<\/p>\n

Not only can you create AR Effects (and put them on your face) but you can also access the entire existing effects gallery right there on Instagram, which means that you get to discover all of the unique effects from the wider creator community too. How cool is that?<\/p>\n

What are Instagram Story Filters and how can you use them?
\n<\/a>How to Edit Instagram Photos: A Step-by-Step Guide<\/a>[\/vc_column_text][vc_single_image image=”26893″ img_size=”full” alignment=”center”][vc_column_text]Instagram Collabs <\/i>
\nInstagram Collabs<\/a> allows your post to natively appear in another account\u2019s feed, helping you and your collaborators to drive likes, shares, comments, and views to the same post. Think of it like co-authoring a book. Both of your handles will appear on the post, and it\u2019s shown on both profiles. The result? You get to reap the rewards of pushing out a single piece of content to two audiences without having to repost. All the likes, shares, and comments appear on the same post, allowing you to engage with each other\u2019s communities and double your reach instantly.[\/vc_column_text][vc_single_image image=”26894″ img_size=”full” alignment=”center”][vc_column_text]Pinned Posts<\/i>
\nPinned posts (one of Instagram’s latest feature releases) sit at the top of your Instagram grid to give you more control over the appearance of your own Instagram profile. It\u2019s not just image posts that can be pinned to your profile: Instagram Reels can also be pinned to the top of your profile, too.[\/vc_column_text][vc_column_text css=”.vc_custom_1658320973402{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

How to Use Instagram
\n<\/a>8 Instagram Features You Should Be Using
\n<\/a>The Instagram Story Features You Need to Use<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 3<\/p>\n

The Instagram Algorithm<\/h2>\n

[\/vc_column_text][vc_column_text]Instagram Marketing in 2022 is definitely a wee bit trickier than it was back in the \u2018golden days\u2019 of the \u2018gram. There are a lot of things that you need to know to get the best results, including how to work that Instagram algorithm!<\/p>\n

The Instagram algorithm<\/a> seems to be the thing everyone loves to hate.<\/p>\n

When the Head of Instagram, Adam Mosseri, makes new claims about hashtags, engagement, or new secret rules, most people respond with a less-than-joyous reaction…and don\u2019t get us started on the chronological feed being switched out for a more relevant, curated feed\u2026<\/p>\n

According to Instagram<\/a>, with more and more users joining the platform daily, people missed an average of 70% of their feeds when it was chronological so the reorganization of your feed was necessary.[\/vc_column_text][vc_single_image image=”26900″ img_size=”full” alignment=”center”][vc_column_text]Take a deep breath, friends! Most of what you\u2019ve heard about the \u201cInstagram algorithm\u201d is false. That\u2019s right! When it comes down to it, there are only a handful of factors that influence the visibility of your content. These include:<\/p>\n

1) how much engagement a post gets
\n2) how long people spend viewing your posts and profile<\/p>\n

Both of these factors help Instagram determine interest and how much your followers (or potential followers if your content is being shown as Suggested Content or on the Explore Page care about you<\/p>\n

Timeliness and frequency of posting is also relevant. How long ago was a photo or video posted? The new Instagram algorithm will prioritize recent posts, so you\u2019ll hopefully see fewer posts from over a week ago. It doesn\u2019t take a rocket scientist to work out then, that the more often you post the greater chance of your posts showing up in people\u2019s feeds.<\/p>\n

With the recent emphasis on \u2018Following\u2019 and \u2018Favorites\u2019 you can now manipulate your feed so that it is more chronological (oh, the good old days!) and you\u2019re seeing the content of the people you want to. To achieve this, you just need to\u00a0 \u2018follow\u2019 the accounts you\u2019re interested in and they\u2019ll be added to a list.<\/p>\n

Vice-versa, if you want to ensure your content is showing up for your followers, do a call-out asking them to add you to their \u201cFollowing\u201d list![\/vc_column_text][vc_column_text css=”.vc_custom_1658321051602{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

How the Instagram Algorithm Works in 2022
\n<\/a>How to Master the New Instagram Algorithm
\n<\/a>How to Hack the Algorithm and Grow Your Engagement<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 4<\/p>\n

What Kind of Results Can You Expect from Instagram Marketing?<\/h2>\n

[\/vc_column_text][vc_column_text]That\u2019s like asking how long a piece of string is! To set yourself up for success, the first thing you\u2019ll need to do is identify your goals and objectives.<\/p>\n

Are you using Instagram to build awareness and influence and reach more potential customers? Are you using it to create a sense of community with existing followers or and loyalty? Or, are you hoping to make direct sales? It can be a combo of all three, but it\u2019s essential that you know what you\u2019re shooting for.<\/p>\n

Once you\u2019ve determined what you\u2019re looking to achieve, you will need to understand how to calculate and analyze results to determine your success rate.[\/vc_column_text][vc_single_image image=”26901″ img_size=”full” alignment=”center”][vc_column_text]In order to win on Instagram, you need to be regularly analyzing your results. There\u2019s nothing better than tracking and measuring<\/a> so you can optimize and grow your following authentically, while having real results backing up your decisions for what to do next. That could either be doubling down on a strategy that\u2019s working well, or it may prompt a re-think.<\/p>\n

Mastering social media marketing involves more than simply creating stunning content. It takes a lot of testing, trying, creating, failing and succeeding to know what will work best for your business. You can do it\u2013 we believe in you![\/vc_column_text][vc_column_text css=”.vc_custom_1658321100757{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

How Do I Calculate My Engagement Rate?<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 5<\/p>\n

How to Run an Audit on your Instagram Account<\/h2>\n

[\/vc_column_text][vc_column_text]If you\u2019re feeling a bit \u2018meh\u2019 about your Instagram account it may be time for an audit. To make sure you’re making the most of your Instagram marketing, you should be auditing your accounts regularly. Here are the key steps we recommend you follow:
\n<\/i><\/p>\n

1. Uncover your purpose<\/i><\/p>\n

Create a mission statement for your Instagram account of who you are and what you do. Continually refer back to this when creating and scheduling content and ask yourself \u201cdoes this align with my business or brand.\u201d
\n<\/i><\/p>\n

2. Rewrite your bio<\/i>
\n<\/i>Use your mission statement to rewrite your service offering, making it as clear and concise as possible.
\n<\/i><\/p>\n

3. Look at what\u2019s working<\/i>
\nYes, we\u2019re talking analytics again! Jump into Instagram\u2019s insights or Planns analytics and look at your top performing posts, try and identify what worked about the content so you can duplicate (again and again!)[\/vc_column_text][vc_single_image image=”26902″ img_size=”full” alignment=”center”][vc_column_text]4. Choose your content themes<\/i>
\n<\/i>Now you know what content types are working well, identify the common themes and add them to a content posting strategy[\/vc_column_text][vc_single_image image=”26903″ img_size=”full” alignment=”center”][vc_column_text] 5. Refine your highlights<\/i>
\n<\/i>Story highlights occupy top Instagram profile real estate so make sure they consist of your very best content and organized into themes, or a way that makes sense with a professional image cover.<\/p>\n

6. Update your profile picture<\/i>
\n<\/i>This may feel irrelevant, but your profile picture is as important now as it was back with Facebook circa-2007 \u2013 how do you want your business or brand to be portrayed?
\n<\/i><\/i><\/i><\/p>\n

7. Find your aesthetic<\/i>
\n<\/i>Instagram is first and foremost visual first, so even if you are partial to raw and real content, you should still be aiming for a cohesive look and feel on your Instagram grid, so that new followers can easily understand your brand and offering. Choose an aesthetic that best fits (dark and moody, bright and bold?) and try to stick with it.<\/p>\n

8. Pick your filters<\/i>
\n<\/i>Again, this will assist with your cohesive look. A color filter or preset is a quick way of ensuring your grid is nice and matchy-matchy (basically photo editing the cheat way!)<\/p>\n

9. Select your bridging photo<\/i>
\n<\/i>If launching a new-look Instagram feed, consider selecting a \u201cbridging image\u201d to seamlessly merge the two aesthetics.<\/p>\n

10. \u2018Plann\u2019 out your feed<\/i>
\n<\/i>We have to say it \u2026 the best way to maintain your new look Instagram account is to plan out your feed Instagram strategy using Plann\u2019s drag and drop editor.[\/vc_column_text][vc_column_text css=”.vc_custom_1663665716787{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

Free Audit: How to Makeover Your Account in 10 Days<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 6<\/p>\n

How to Set up an Instagram Business Profile<\/h2>\n

[\/vc_column_text][vc_column_text]It\u2019s a question that pops up a lot \u2013 should I switch over to an Instagram business or professional account?[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=aCUkMI8iPYQ” align=”center”][vc_column_text]Wondering what all the fuss is about with Instagram business profiles? In a nutshell, it\u2019s all about added features! You can add link stickers to your Instagram Stories, have the ability to use Shoppable Instagram Posts, can add a \u2018Contact Button\u2019 to your Profile, access Analytics and Insights\u2013 and you can use Plann to auto-post to Instagram!<\/p>\n

That all sounds too good to be true, right? Now there is<\/i> a rumor on Instagram that if you switch from a personal to a business account, your engagement will tank. However, we have seen absolutely no proof that Instagram\u2019s algorithm punishes business accounts.<\/p>\n

If you ask us, the advantages kinda outweigh this one rumored disadvantage!<\/p>\n

Switching from a personal to business account takes less than 60 seconds. Here\u2019s how to do it while you wait for the kettle to boil:
\n<\/i><\/p>\n

1. Login to Your Instagram Account on Your Phone<\/i>
\nNavigate to your profile and tap on the hamburger menu in the top right corner. Next, tap on \u201cSettings\u201d and select \u201cAccount.\u201d
\n<\/i><\/p>\n

2. Switch to a Business Account<\/i>
\n<\/i>In the account settings, scroll down until you see a blue call-to-action that says \u201cSwitch to Business Account\u201d or \u201cSwitch to Creator Account.\u201c The Creator Account<\/a> is for influencers or public figures. A business account is best for brands or businesses that sell a product or service. The tools around the different accounts are slightly different. For example, a business account can create shoppable posts, and an influencer can tag the products they\u2019re recommending to their audience.<\/p>\n

3. Connect Your Facebook Page<\/i>
\nSave time by seamlessly sharing your Instagram posts and Stories to your personal Facebook timeline or Facebook Page. Make sure you have admin access to the page to connect your Facebook Page.[\/vc_column_text][vc_column_text css=”.vc_custom_1658321353493{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

Instagram Business Profile Everything You Need to Know in 2022
\n<\/b><\/a>How To Set Up Your Instagram Business Profile for Growth <\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 7<\/p>\n

Optimizing your Instagram Account<\/h2>\n

[\/vc_column_text][vc_column_text]The secret to skyrocketing your Instagram growth could be in optimizing your Instagram account for search. It literally takes 10-minutes to check your account is working as hard as it can be:
\n<\/i><\/p>\n

Choose a Quality Photo <\/i>
\nIt sounds simple, but start with your Instagram account profile photo! Your profile photo sets the first impression a new follower has of your brand.<\/p>\n

You want to pick a photo that makes your brand instantly recognisable. It should stand out from the crowd, show people what you\u2019re all about and use your brand colors, or logo.[\/vc_column_text][vc_single_image image=”26904″ img_size=”full” alignment=”center”][vc_column_text]Use Keywords with Your Business Name<\/i>
\nInstagram is a search engine. While it\u2019s not as robust as Google, you can still take advantage of its SEO to boost your visibility and attract new followers. For example, our account is Plann | Effortless Instagram Scheduler<\/i> \u2013 as we want to be found on Instagram for \u201cInstagram Scheduler\u201d (#1 scheduler, preferably!)
\n<\/i><\/p>\n

Add More Keywords to Your Instagram Bio <\/i>
\nYou can add more keywords in the bio section of your profile. It\u2019s a great place to add more related phrases to your brand. For example, if you\u2019re a business coach for influencers, you could write a bio like: \u201cLearn how to monetize your personal brand.\u201d You can also take advantage of hashtags in your bio. It\u2019s a new feature that Instagram has rolled out, and it\u2019s a fantastic way to promote your branded hashtag.[\/vc_column_text][vc_single_image image=”26905″ img_size=”full” alignment=”center”][vc_column_text]Use an Enticing Call-to-Action Before Your Link
\n<\/i>Use the power of your one and only link to convert those social media lurkers into paying customers.<\/p>\n

The best way to get people into your marketing funnel is to attract them with an enticing call-to-action, literally spell out what you want those lurkers to do \u201cGet my guide to 1000 followers in 10 days here!\u201d
\n<\/i><\/p>\n

Add a Link In Bio <\/i>
\n<\/i>Consider using a linking tool, so you can link out to multiple places and even customize the link.[\/vc_column_text][vc_column_text css=”.vc_custom_1658321469033{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

How To Choose an Instagram Profile Picture
\n<\/a>Instagram Search Engine Optimization for More Visibility in 2022<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 8<\/p>\n

Using Instagram Hashtags<\/h2>\n

[\/vc_column_text][vc_column_text]Hashtags! They\u2019ve been around since Instagram\u2019s inception and they are not going anywhere anytime soon.<\/p>\n

Hashtags are like traffic signs directing people to your Instagram profile. With the right keywords, you can get your content in front of relevant users who are craving the exact posts you\u2019re sharing! Trying to expand your audience? Want to increase the engagement and reach of your posts? Using the best hashtags can help you do just that on Instagram.<\/p>\n

Hashtags are an important part of your marketing strategy to ensure your posts are getting the attention they deserve! Whether you are trying to boost the visibility of your brand to a wider audience or simply find your niche on Instagram, hashtags ensure your content is discoverable to your target audience and are key to boosting your reach and engagement (and getting your brand in front of relevant users).
\n<\/i><\/p>\n

How many hashtags should you use? <\/i>
\n<\/i><\/p>\n

This is another highly debated subject! Instagram allows for 30 hashtags to be used on each post, however they recently changed their advice around hashtags and now recommend sticking to five or so tailored hashtags per post. However, from what we\u2019ve seen your content won\u2019t be penalized for using the full 30 hashtags …Our tip? Use all 30 to gain maximum visibility on your Instagram content!
\n<\/i><\/p>\n

How do you identify \u201cgood\u201d hashtags to use?<\/i><\/p>\n

Hashtags are a bit of a Goldilocks situation. You don\u2019t want to use ones that are too big, or too small \u2014 but rather, a mix of small-to-medium competition ones that are just right<\/i>. If you\u2019re using hashtags that are too popular (think, hundreds of thousands of mentions), you risk your content being swallowed up in a sea of posts and nobody seeing it. But, if you are using hashtags that are so niche and specific that it only has a handful of mentions, it\u2019s unlikely anyone will be searching for it.<\/p>\n

To figure out the number of photos posted on a specific hashtag, simply type the word you\u2019d like to use as a hashtag into the search bar on Instagram. Then check the number under the hashtag, as shown in the photo below. This number tells you how many photos using this hashtag are floating around Instagram right now.[\/vc_column_text][vc_single_image image=”26906″ img_size=”full” alignment=”center”][vc_column_text]Plann\u2019s Suggested Hashtag Tool is a great place to start when locating the right hashtags for your business![\/vc_column_text][vc_column_text css=”.vc_custom_1663665590011{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

The Ultimate Hashtags Guide
\n<\/b><\/a>How to Find the Perfect Hashtags for Instagram <\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 9<\/p>\n

Quick Content Creation on Instagram<\/h2>\n

[\/vc_column_text][vc_column_text]Quality content is the backbone of a powerful Instagram marketing strategy.<\/p>\n

The great news is there are shortcuts you can take that can help you pump out quicker content without sacrificing the quality of your posts. Not only will they save you oodles of time, but they\u2019ll also make your content creation process feel way more simple, streamlined and stress-free.<\/p>\n

Coming up with content ideas each day can be exhausting, so we\u2019ve created a resource to help you do just that. Visit Plann\u2019s calendar and you\u2019ll find a caption prompt for every single day of the year. Seriously.[\/vc_column_text][vc_single_image image=”26907″ img_size=”full” alignment=”center”][vc_column_text]These daily post prompts are complete with done-for-you captions<\/a>, hashtag sets, free hand-picked assets and ideas for how to repurpose each post across other social platforms. From social media holidays, to promoting your upcoming events and driving sales, this is the perfect place to find inspiration for your next piece of content.[\/vc_column_text][vc_single_image image=”26908″ img_size=”full” alignment=”center”][vc_column_text]Plann\u2019s wildly popular Canva integration<\/a> also streamlines the content creation workflow. Here, you\u2019ll have access to free templates for every type of social media platform, including stylish Instagram Stories, Pinterest Pins, and more! Oh, and have we mentioned Plann\u2019s royalty free image and video libraries<\/a>?[\/vc_column_text][vc_single_image image=”26909″ img_size=”full” alignment=”center”][vc_column_text]On the days when you\u2019re feeling uninspired, having content pillars to reference can also be a huge help!
\n<\/i><\/p>\n

What is a content pillar?<\/i>
\n<\/i>Content pillars are 3 to 5 topics your brand will consistently discuss, amplify, and create content for on social media. You pick the handful of areas you want to niche in and double-down!<\/p>\n

Basically, content pillars make content planning so much easier![\/vc_column_text][vc_column_text css=”.vc_custom_1658321737751{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

6 Ways to Create Engaging Content with Plann
\n<\/a>How To Create A Content Marketing Plan Step-by-Step<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 10<\/p>\n

Instagram Stories<\/h2>\n

[\/vc_column_text][vc_column_text]Instagram stories are a lot of fun and a fantastic way to keep your audience engaged and entertained. But there should be a method to your madness!<\/p>\n

Your stories last for 24hrs, however, it\u2019s not only those who follow you who will see them, in fact, they\u2019re also discoverable so in the same way you might see accounts you\u2019re not used to in your stories feed, other users will see yours. Enter a new opportunity to attract new followers (and convert them into raving fans!)<\/p>\n

If you have a business account, you<\/p>\n

What to Post on Instagram Stories <\/i>
\n<\/i><\/p>\n

There is some freedom in content that disappears 24-hours after you\u2019ve posted it! You can use that to your advantage and try pushing the boundaries with your content\u2013 experiment and have some fun!<\/p>\n

Showing your face helps people relate to you much faster. People love buying from people they know. You can also show your followers \u2018what you\u2019re working on\u2019, and give them \u2018sneak peeks\u2019 of what\u2019s happening behind the scenes for a sense of exclusivity. Everyone loves to feel like they\u2019re special \u2013 and you\u2019re also creating a bit of hype behind what you\u2019re working on.
\n<\/b><\/b><\/i><\/p>\n

When to Post on Instagram Stories <\/i><\/p>\n

Guess what? There\u2019s really no \u201cgood time to post” because Instagram Stories are available for 24-hours. We\u2019d recommend using Instagram Stories at least twice a day so that you\u2019ve always got something in the stories news feed within any 24hr time frame. Even if you\u2019re re-posting content you love (that fits with your brand) to keep that awareness up and your account top of mind!<\/p>\n

How to Increase Engagement on Instagram Stories<\/i><\/p>\n

There are many ways to increase engagement on your Instagram<\/a> profiles, but if you\u2019re looking for brand awareness and engagement through your Stories, stickers are the way to go.[\/vc_column_text][vc_single_image image=”26910″ img_size=”full” alignment=”center”][vc_column_text]Whether you\u2019re looking to increase brand awareness, boost traffic to your website or improve e-commerce purchases, there are Instagram Stories stickers for you. Some of our favorites include the Quiz sticker, Questions Sticker and Poll Stick\u2013 there are more than 20 different stickers types (some more useful to businesses than others!)[\/vc_column_text][vc_single_image image=”26911″ img_size=”full” alignment=”center”][vc_column_text]Of course, the Link Sticker is EVERYTHING. It\u2019s still a relatively new addition to Instagram Stories (remember having to have 10,000 followers to access the \u201cSwipe-up\u201d Link and is an amazing opportunity for you to refer your Instagram followers to your other digital channels\u2013 like your latest blog, your website or even your online store.<\/p>\n

Pro tip for link stickers: Edit your link text so that it clearly states its online destination and aligns well with your brand and content goals.[\/vc_column_text][vc_column_text css=”.vc_custom_1658321845488{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

Instagram Stories – How to Use Them And Why it Matters
\n<\/b><\/a>Instagram Stories Tips & Tricks
\n<\/b><\/a>10 Instagram Story Engagement Ideas
\n<\/b><\/a>Your Guide to Every Stories Engagement Sticker on Instagram<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 11<\/p>\n

Instagram Reels<\/h2>\n

[\/vc_column_text][vc_column_text]Instagram Reels are becoming an essential part of any marketing strategy, and are some of the most engaging content formats available to brands, businesses and creators. If you find yourself asking \u201cwell\u2026 how do I even start?\u201d you have come to the right place!<\/p>\n

Since hitting the platform in late 2020, Reels have transformed the Instagram experience to prioritize short-form, vertical video content. We are still seeing Instagram boosting this feature with higher organic visibility on your Feed and Explore pages.<\/p>\n

Instagram is currently testing a full-screen immersive feed<\/a>, no doubt designed with Instagram Reels in mind.[\/vc_column_text][vc_single_image image=”26912″ img_size=”full” alignment=”center”][vc_column_text]Trends are constantly changing, and the Reels algorithms can be confusing to get the hang of. Save time scrolling through videos trying to find what\u2019s trending, you can also hop on over to where we give you a step-by-step walkthrough of Trending Reels Sounds<\/a> to use for your brand.<\/p>\n

Rather than sticking to existing songs or trending audio tracks, creators can now import audio files directly from their own device into the Instagram app to be used in their next Reel.[\/vc_column_text][vc_single_image image=”26913″ img_size=”full” alignment=”center”][vc_column_text]Whether you film all of your Instagram Reels content in one day or want to batch schedule your Reels in advance, you\u2019ll find planning your Reels content is easier than ever with Plann. By creating a Reels strategy, planning out your content, and scheduling Reels in advance, the Reels planning tool can help you maintain brand consistency and make sure you never forget to post engaging content regularly.<\/p>\n

And yes, we definitely recommend re-purposing your Instagram Reels to TikTok, too!<\/p>\n

How to Add a Cover to Your Instagram Reels
\n<\/i><\/i><\/i>Reels cover photos can give viewers a sneak preview of your Reels video without exposing everything in it, and this encourages them to click on your link. They also make your feed look neater and more uniform in appearance, which elevates your entire profile aesthetic\u2013 and brand recognition.[\/vc_column_text][vc_single_image image=”26914″ img_size=”full” alignment=”center”][vc_column_text]When you upload a new Reel, Instagram will automatically pick a default thumbnail, you can work around this by adding a cover image:<\/p>\n

Step 1:<\/b> After you create an Instagram Reel and select the \u2018Share\u2019 option, you\u2019ll be asked to \u2018Crop Profile Image\u2019 on the \u2018Reel Preview Page.\u2019<\/p>\n

Step 2:<\/b> You can either select a frame of your Reel by scrubbing through your video and stopping at the frame you want or you can add a custom cover photo by choosing the \u2018Add From Camera Roll\u2019 option.<\/p>\n

Step 3:<\/b> Once you\u2019ve selected the image you want as your cover photo, you need to align it to make sure it fits perfectly in your profile grid.[\/vc_column_text][vc_column_text css=”.vc_custom_1658322000803{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

How to Add a Reels Custom Cover
\n<\/b><\/a>Instagram Reels Templates for 2022
\n<\/b><\/a>Trending Reels Sounds <\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 12<\/p>\n

Best Times to Post on Instagram<\/h2>\n

[\/vc_column_text][vc_column_text]If you\u2019re looking to get more eyeballs on your content, expand your audience and boost your visibility on social media, it\u2019s time to learn the best times to post on Instagram.<\/p>\n

The best times to post on Instagram<\/a> are between 11 am and 2 pm on Tuesdays and 11 am on Monday through Friday. But\u2026and it is a huge BUT best posting times are also account and audience specific.<\/p>\n

Remember to cross-check our suggested times against your own Instagram insights to ensure you\u2019re posting content at the exact times your unique audience is online and active. You can do this using Plann\u2019s \u2018<\/b>Best Time to Post\u2019 feature:<\/b> we\u2019ve taken the hard work out of posting your Instagram content at the right time.[\/vc_column_text][vc_single_image image=”26915″ img_size=”full” alignment=”center”][vc_column_text]When you schedule a post through Plann, you\u2019ll automatically be given a set of recommended posting times for each day of the week, based on when your specific audience is most active. Pretty handy, right?[\/vc_column_text][vc_column_text css=”.vc_custom_1658322079533{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

The Best and Worst Times to Post On Instagram
\n<\/b><\/a>How to Find the Best Time to Post on Instagram<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 13<\/p>\n

Using Instagram Live<\/h2>\n

[\/vc_column_text][vc_column_text]Instagram \u201cLive\u201d (livestream) is the ultimate tool you can use to engage with your audience<\/a> in real-time using live videos\u2013it\u2019s perfect for FAQs, Q+A sessions, behind-the-scenes, celebrations or even takeovers! Having influencers<\/a> take over your Instagram Live is a great marketing strategy, especially if you get them to direct traffic to your feed too (hello, now audience).[\/vc_column_text][vc_single_image image=”26916″ img_size=”full” alignment=”center”][vc_column_text]Joint Lives basically facilitate two Instagram accounts on the same live stream \u2013 think of all of the fun you can have with your business bestie or even a valued follower![\/vc_column_text][vc_single_image image=”26917″ img_size=”full” alignment=”center”][vc_column_text]Live videos appear on the app in the Instagram Stories section and Joint Lives will appear as two profiles coupled together in the overhead stories bar \u2013 another fantastic way to access new audiences![\/vc_column_text][vc_single_image image=”26918″ img_size=”full” alignment=”center”][vc_column_text]How to invite someone to join a Joint Live:<\/p>\n

1. Tap at the top or swipe right anywhere in Feed, then scroll to Live at the bottom.
\n2. Tap at the bottom, then tap at the bottom.
\n3. Tap next to the username of the person you want to invite or search for their username at the top, then tap \u2018Send Request\u2019 \u2013 hold your breath and wait for them to accept!<\/p>\n

Have you seen \u201cpeople going live\u201d\u00a0 but haven\u2019t tried it yourself? Grab your camera, tripod and halo light and learn more about it here<\/a>.[\/vc_column_text][vc_column_text css=”.vc_custom_1658322270388{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

How to Use Instagram Live
\n<\/b><\/a>Reasons to Go Live on Instagram and Why You Should be Doing It <\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 14<\/p>\n

Repurposing Instagram Content<\/h2>\n

[\/vc_column_text][vc_column_text]Our motto? Work smarter, not harder! If you create an Instagram post and repurpose it for multiple different platforms (yes, we\u2019re thinking Facebook, LinkedIn, TikTok\u2013 the works!) where you have different audiences? That\u2019s <\/i>the gift that keeps on giving![\/vc_column_text][vc_single_image image=”26919″ img_size=”full” alignment=”center”][vc_column_text]There\u2019s absolutely no shame in repurposing the same content across multiple different platforms. In fact, it\u2019s the smart and savvy way to be more visible online without spending more time on content creation.[\/vc_column_text][vc_column_text css=”.vc_custom_1658322343646{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

How to Repurpose Content: The Ultimate Guide
\n<\/a>21 Time-Saving Tips for Repurposing Your Content<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 15<\/p>\n

Instagram Analytics<\/h2>\n

[\/vc_column_text][vc_column_text]Data makes the world go round, especially on Instagram! By reviewing stats and analytics, you can get a clear insight into what your audience is doing on social media and how they interact with your profile and content.<\/p>\n

Thanks to Instagram\u2019s own built-in analytics tool (available to Business Profiles) you can easily assess what content you have been putting out into the world that is getting crickets?<\/p>\n

Everyone loves feeling good about themselves, so spend some time admiring your vanity metrics<\/a>. These are the numbers that make you feel good but don\u2019t serve any real useful purpose like follower growth, total reach and impressions.[\/vc_column_text][vc_single_image image=”26920″ img_size=”full” alignment=”center”][vc_column_text]Instead, we recommend looking at metrics like engagement rate (the holy grail!) and in Plann \u2013 the best performing post & palette, time to post and performing hashtags.[\/vc_column_text][vc_single_image image=”26921″ img_size=”full” alignment=”center”][vc_column_text]By looking at and analysing the numbers you can immediately see what works and take immediate action to give your audience what they want.[\/vc_column_text][vc_single_image image=”26922″ img_size=”full” alignment=”center”][vc_column_text]Tracking and measuring<\/a> means you can optimize and grow your following authentically while having real results backing up your decisions for what to do next.<\/p>\n

How to calculate your engagement rate <\/i>
\n<\/i>
\nTracking and measuring means you can optimize and grow your following authentically while having real results backing up your decisions for what to do next.<\/p>\n

Calculating your Instagram engagement rate is much easier than it looks.
\nSay you have a following of 2,500, your \u2018engagement\u2019 is measured by your likes and comments combined per post, divided by your following.<\/p>\n

Get a pen and paper handy and select a post to analyze.Note down the number of comments and number of likes that post received.<\/p>\n

Let\u2019s say your total likes were 137 and comments came to 10.<\/p>\n

137 + 10 = 147<\/p>\n

You then need to take this magical number and divide it by your total followers, and times it by 100 (this will give you the percentage).<\/p>\n

147 \/ 2,500 x 100 = 5.88%<\/p>\n

Your total engagement rate for this post is 5.88% which is sitting smack bang in the middle of the average engagement rate on Instagram.<\/p>\n

We suggest keeping a spreadsheet with your post types and engagement rates so you can accurately gauge what your audience are responding to, and what they\u2019re not.
\nMore on calculating your engagement rate<\/a>.[\/vc_column_text][vc_column_text css=”.vc_custom_1658322619483{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

How to Use Plann\u2019s Instagram Analytics to Improve Your \u2018Gram
\n<\/b><\/a>Analytics for Instagram<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 16<\/p>\n

How to Get More Instagram Followers<\/h2>\n

[\/vc_column_text][vc_column_text]In 2022, finding success on social media means having a strategy and plan in place. The days of effortless organic reach are behind us as social platforms, like Instagram, are becoming smarter in the ways they rank content in their algorithm.<\/p>\n

There\u2019s no perfect or simple way to grow your Instagram audience (without buying them\u2026don\u2019t do that\u2026we repeat, do not do that!) but there are some tactics and strategies you can use to build your following and reputation without sacrificing your integrity.<\/p>\n

Our top tips and strategies for growth include posting consistent and quality content (this includes showing up on Stories), using the right hashtags, engaging your audience by responding to all comments, mentions and DMs in a timely fashion, being early adopters to new features (as Instagram tends to favor them in the algorithm) and partner and collaborate with our brands (hello, Instagram\u2019s collab feature or takeovers).[\/vc_column_text][vc_single_image image=”26923″ img_size=”full” alignment=”center”][vc_column_text]Remember that Instagram success is about more than just follower count, it\u2019s about engagement too. Engagement is one of the most effective ways to grow your followers<\/a>. You know how your parents told you not to make friends on the internet?Sorry Mom, but making friends online is the fastest, most effective and fun way to grow your Instagram followers.<\/p>\n

When was the last time you did more than just \u201clike\u201d a few photos, or left thoughtfully witty comments on other brands accounts you’d like to partner with? Sure, it takes time…but REAL conversations DOES get you more followers.<\/p>\n

You’ll be surprised, but by spending 70% of your time allocated to Instagram engaging with people (and 30% of your time planning and scheduling your posts with Plann!<\/a>), there are endless opportunities that can spring up.<\/p>\n

Behind every Instagram account is a real person also wanting to grow their business too!<\/p>\n

If you have 30 mins to scroll each day, then you\u2019ve got the same amount of time to invest back into real conversations online and strike up some genuine relationships\u2026and that is the real secret to growing your Instagram followers.[\/vc_column_text][vc_column_text css=”.vc_custom_1658322739663{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

How to Get More Followers on Instagram
\n<\/b><\/a>Grow Followers Organically with Plann<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 17<\/p>\n

Crafting Better Instagram Captions<\/b><\/h2>\n

[\/vc_column_text][vc_column_text]Let\u2019s be real here, your captions need to turn your followers into curious cats as soon as they set eyes on your post!<\/p>\n

But\u2026writing captions is one of the biggest bugbears and is often blocking someone\u2019s success on social media.<\/p>\n

The key to crafting an ideal Instagram caption is making it super easy to read. When all else fails, write the way you speak. A conversational tone works well to a \u201cscroller\u201d in their tracks. Basically write at the human you are! People want to hear from people, and not brands.<\/p>\n

Line spacing also helps with scannability and you can even use emojis as bullet points to make the formatting clear, concise and visually interesting.<\/p>\n

Remember to offer value in every caption \u2013 whether that\u2019s educational, entertainment motivation, or even providing the perfect distraction.Think about how you can use your knowledge to get your followers to slow their scroll on Instagram and click to read more of your Instagram caption, and really<\/i> focus on what you are sharing?<\/p>\n

A strong call-to-action<\/a> is also a must. What is it that you want your audience to do after they\u2019ve read your caption? After all, if you don\u2019t ask, you often don\u2019t receive! Here are 100+ Call-to-Actions<\/a> to try right now.[\/vc_column_text][vc_single_image image=”26924″ img_size=”full” alignment=”center”][vc_column_text]It pains us to know that there are so many talented people, teams and brands struggling to come up with new engaging captions. We wanted to put a stop to these throw-laptop-out-the-window moments, so we had to create something to help.[\/vc_column_text][vc_single_image image=”26925″ img_size=”full” alignment=”center”][vc_column_text]Right inside your Plann workspace, we have literally hundreds of pre-written, purpose-led, done-for-you captions<\/a>, ready for you to use![\/vc_column_text][vc_column_text css=”.vc_custom_1658322876081{margin-top: 50px !important;}”]<\/p>\n

Read more:<\/h6>\n

How to Write Engaging Instagram Captions
\n<\/b><\/a>Done-for-you Captions in Plann<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=”chapter-row”][vc_column][vc_column_text el_class=”chapter-headers”]CHAPTER 18<\/p>\n

Your Instagram Marketing on Autopilot<\/h2>\n

[\/vc_column_text][vc_column_text]Yes, TikTok is sniffing at its heels, but Instagram isn\u2019t going anywhere anytime soon.
\n<\/b>With a strong social media marketing strategy behind you, the sky is the limit with Instagram![\/vc_column_text][vc_single_image image=”26926″ img_size=”full” alignment=”center”][vc_column_text]Now that you\u2019ve heard everything about Instagram Marketing, it\u2019s time to get the tools in place to supercharge your Instagram marketing strategy. And what better way to do that than with your ultimate Instagram Scheduler, Plann!<\/p>\n

Go on, <\/i>redeem your 7-day free trial of Plann Plus.<\/i><\/a> If you don\u2019t like it, keep using Plann for free!<\/i>
\n<\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n