{"id":26801,"date":"2022-08-19T02:02:14","date_gmt":"2022-08-18T16:02:14","guid":{"rendered":"https:\/\/www.plannthat.com\/?page_id=26801&#038;preview_id=26801"},"modified":"2024-07-02T11:28:43","modified_gmt":"2024-07-02T01:28:43","slug":"instagram-shopping","status":"publish","type":"page","link":"https:\/\/www.plannthat.com\/instagram-shopping\/","title":{"rendered":"Instagram Shopping in 2024: The Ultimate Guide"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=&#8221;chapter-row&#8221;][vc_column][vc_column_text el_class=&#8221;chapter-headers&#8221;]<\/p>\n<p>CHAPTER 1<\/p>\n<h2><b>What Are Instagram Shopping Posts <\/b><\/h2>\n<p>[\/vc_column_text][vc_column_text]To put it simply, Instagram Shopping Posts make it easier for people to shop your products on Instagram. Built into the Instagram app, the Instagram shop feature allows you to set up a digital storefront as part of your business profile.[\/vc_column_text][vc_single_image image=&#8221;24261&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]When you set up a shop on Instagram, you get access to a range of amazing features. Your shop will allow you to tag products and share them with the masses.<\/p>\n<p>You\u2019ll also be able to direct traffic to your eCommerce store, as well as facilitate new brand collaboration and marketing opportunities. Essentially, Instagram Shopping is all about taking the friction out of the sales process by allowing users to go from product discovery to checkout in just a few taps.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1660837894232{margin-top: 50px !important;}&#8221;]<\/p>\n<h6>Read more:<\/h6>\n<p><a href=\"https:\/\/www.plannthat.com\/shopping-on-instagram-ultimate-guide\/\">Shopping on Instagram an Ultimate Guide <\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=&#8221;chapter-row&#8221;][vc_column][vc_column_text el_class=&#8221;chapter-headers&#8221;]<\/p>\n<p>CHAPTER 2<\/p>\n<h2><b>How to Set Up Instagram Shopping<\/b><\/h2>\n<p>[\/vc_column_text][vc_column_text]There are a few requirements you\u2019ll need to meet to get approved for shopping on Instagram.[\/vc_column_text][vc_single_image image=&#8221;25910&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]1. You can only use Instagram Shoppable Posts if you\u2019re located in one of these <a href=\"https:\/\/www.facebook.com\/help\/instagram\/321000045119159\" target=\"_blank\" rel=\"noopener\">46 countries<\/a> where it is currently available.[\/vc_column_text][vc_single_image image=&#8221;26747&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]2. You need to switch to an Instagram Business account.<\/p>\n<p>3. You must download the latest version of the app.<\/p>\n<p>4. Your business must sell goods that comply with Instagram\u2019s <a href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fwww.facebook.com%2Flegal%2Fcommerce_product_merchant_agreement&amp;h=ATPJ2KwEGxL7h5J1mB2ia2URGPUtz0YFmlmkWwX50TR3WMB0bNVNfuRfT9nlFZLcUV-xcLt42FiW4BkLmvzj5xfV4kYaODpy2ej5xORERraNlAs0jAD78Di3DTTrp4QHe3SplhJv0cY\" target=\"_blank\" rel=\"noopener\">merchant agreement<\/a> and <a href=\"https:\/\/www.facebook.com\/policies\/commerce\" target=\"_blank\" rel=\"noopener\">commerce policies<\/a>.<\/p>\n<p>5. You need to connect your Instagram Business Page to a Facebook catalog.<\/p>\n<h3>How to Connect Your Facebook Business Profile to the Facebook Catalog<\/h3>\n<p>Think of the Facebook Catalog as an inventory of all the products you want to sell.&nbsp; There are a few ways you can create one for your Instagram account:<\/p>\n<h3><i>i) Create a Facebook Catalog with Facebook Business Manager&nbsp;<\/i><\/h3>\n<ul>\n<li>Create a <a href=\"https:\/\/business.facebook.com\/overview\/\" target=\"_blank\" rel=\"noopener\">Facebook Business Manager account<\/a> for your Facebook Page.<\/li>\n<li>Go to your <a href=\"https:\/\/www.facebook.com\/micro_site\/url\/?click_from_context_menu=true&amp;country=ZA&amp;destination=https%3A%2F%2Fbusiness.facebook.com%2Fsettings&amp;event_type=click&amp;last_nav_impression_id=0dA8NVOGNc8Kja8UR&amp;max_percent_page_viewed=38&amp;max_viewport_height_px=686&amp;max_viewport_width_px=1437&amp;orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F1397294963910848%3Fid%3D2042840805783715%26helpref%3Dfaq_content&amp;primary_cmsid=1397294963910848&amp;primary_content_locale=en_GB&amp;region=emea&amp;scrolled=false&amp;session_id=2tIymeHNYde3Ujh4T&amp;site=fb4b&amp;extra_data[view_type]=v3_initial_view&amp;extra_data[site_section]=help&amp;extra_data[placement]=%2Fbusiness%2Fhelp%2F1397294963910848\" target=\"_blank\" rel=\"noopener\">business settings<\/a>.<\/li>\n<li>Select \u201cData Sources\u201d from the left-hand side column.<\/li>\n<li>Select \u201cCatalogs\u201d from the drop-down list.<\/li>\n<li>Click the \u201c+Add\u201d button and select \u201cCreate a New Catalog\u201d.<\/li>\n<li>Name your product catalog and select the type of products relevant to your business.<\/li>\n<li>Add items to your catalog.You can also connect your Instagram shopping profile with Shopify or BigCommerce, <a href=\"https:\/\/www.plannthat.com\/the-guide-to-creating-irresistible-instagram-shoppable-posts\/\">Find out how to do this here.&nbsp;<\/a><\/li>\n<\/ul>\n<p>Once you\u2019ve completed the above steps with one of the options above, your account will be reviewed by Instagram for approval. The process takes anywhere from a few hours to a few days.<\/p>\n<p>You\u2019ll receive a notification when it\u2019s done letting you know that you have access to Instagram Shoppable posts and you\u2019re ready to start selling on Instagram.<\/p>\n<p>Your final step is to connect your product catalog to your Instagram account.<\/p>\n<ul>\n<li>Go to the \u201cShopping\u201d section in your Instagram settings and tap on \u201cProducts\u201d.<\/li>\n<li>Select the product catalog you want to connect to your business profile.<\/li>\n<li>Tap \u201cDone\u201d to complete the process.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1660837981340{margin-top: 50px !important;}&#8221;]<\/p>\n<h6>Read more:<\/h6>\n<p><a href=\"https:\/\/www.plannthat.com\/shopping-on-instagram-ultimate-guide\/\">The Guide to Creating Irresistible Shoppable Posts<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=&#8221;chapter-row&#8221;][vc_column][vc_column_text el_class=&#8221;chapter-headers&#8221;]<\/p>\n<p>CHAPTER 3<\/p>\n<h2><b>How To Tag Posts in Your Instagram Posts and Stories<\/b><\/h2>\n<p>[\/vc_column_text][vc_column_text]As soon as your Instagram shop has been approved and activated, you can begin tagging products in your images, reels, stories, and lives.<\/p>\n<p>For grid posts and reels, you can use the Tag products feature, which shows up like the option to tag other accounts does. On <a href=\"https:\/\/www.plannthat.com\/instagram-stories-hacks-2022\/\">stories<\/a>, you can access a product-tagging sticker, letting users know where to find the things you sell.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1660838017288{margin-top: 50px !important;}&#8221;]<\/p>\n<h6>Read more:<\/h6>\n<p><a href=\"https:\/\/www.plannthat.com\/create-shoppable-instagram-images\/\">Create Instagram Shoppable Images<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=&#8221;chapter-row&#8221;][vc_column][vc_column_text el_class=&#8221;chapter-headers&#8221;]<\/p>\n<p>CHAPTER 4<\/p>\n<h2><b>How to Create Instagram Shopping Posts that Convert<\/b><\/h2>\n<p>[\/vc_column_text][vc_column_text]Ready to create click-worthy Instagram shopping posts, follow the below tips:<\/p>\n<ul>\n<li aria-level=\"1\">1. Use a strong call-to-action<\/li>\n<li aria-level=\"1\">2. Create an awesome aesthetic<\/li>\n<li aria-level=\"1\">3. Space out tags in shopping posts<\/li>\n<li aria-level=\"1\">4. <a href=\"https:\/\/www.plannthat.com\/find-best-hashtags-instagram\/\">Find and add the perfect hashtags<\/a><\/li>\n<li aria-level=\"1\">5. Use videos to bring your products to life<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3>1. <a href=\"https:\/\/www.plannthat.com\/100-ctas-for-2020\/\">Use a strong call-to-action<\/a><\/h3>\n<p>Adding a call-to-action (CTA) in your Instagram captions can increase engagement on all your posts (not just shopping), and more importantly \u2014 encourage followers to complete an action. Consider phrases like \u201cshop our products now,\u201d or \u201ctap to shop.\u201d<\/p>\n<h6>Read more:<\/h6>\n<p><a href=\"https:\/\/www.plannthat.com\/100-ctas-for-2020\/\">100+ Call-to-actions to use<\/a>[\/vc_column_text][vc_column_text]<\/p>\n<h3>2. <a href=\"https:\/\/www.plannthat.com\/your-instagram-aesthetic\/\">Create an awesome aesthetic<\/a><\/h3>\n<p>Having a cohesive Instagram grid is one of the best ways to grow your account. And your shopping posts should fit in seamlessly with your other post types. You\u2019ll want to vary up your posts so that you don\u2019t just have a solid run of product-first posts.<\/p>\n<p>The best grids are the ones that have just a few filters that maintain the look and feel of your images.<\/p>\n<h6>Read more:<\/h6>\n<p><a href=\"https:\/\/www.plannthat.com\/100-ctas-for-2020\/\">100+ Call-to-actions to use<\/a>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1660838200747{margin-top: 50px !important;}&#8221;]<\/p>\n<h3>3. Space out tags in shopping posts<\/h3>\n<p>If you have an image featuring lots of products you\u2019ll want to space out the tags so that it doesn\u2019t look too cluttered. You might want to consider adding your post as a carousel. You can tag up to five products on your single-image post or up to twenty products per carousel.<\/p>\n<h3>4.&nbsp; <a href=\"https:\/\/www.plannthat.com\/find-best-hashtags-instagram\/\">Find and add the perfect hashtags<\/a><\/h3>\n<p>Shopping posts are like regular Instagram posts, you\u2019ll want to optimize them with hashtags to get the Instagram algorithm loving on your content!<\/p>\n<h6>Read more<\/h6>\n<p><a href=\"https:\/\/www.plannthat.com\/find-best-hashtags-instagram\/\">How to find the perfect hashtags <\/a>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1660838275796{margin-top: 50px !important;}&#8221;]<\/p>\n<h3>5. <a href=\"https:\/\/www.plannthat.com\/create-social-media-videos-guide\/\">Use Videos to Bring Your Products to Life<br>\n<\/a><\/h3>\n<p>Videos are a great way to demo what your products do and to bring them to life. Makeup giant Sephora regularly uploads makeup tutorials to YouTube, uploading all relevant products in the video to the shoppable section.<\/p>\n<h6>Read more<\/h6>\n<p><a href=\"https:\/\/www.plannthat.com\/create-social-media-videos-guide\/\">How to Create Social Media Videos Guide<b><\/b><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=&#8221;chapter-row&#8221;][vc_column][vc_column_text el_class=&#8221;chapter-headers&#8221;]<\/p>\n<p>CHAPTER 5<\/p>\n<h2>How to Measure the Success of Your Instagram Shopping Posts<\/h2>\n<p>[\/vc_column_text][vc_column_text]As with everything you do on Instagram, you\u2019ll want to pay attention to your metrics to see what posts are working well. Once you know what posts are working well, you can create similar content that you know drives sales.<\/p>\n<p>Metrics like:<\/p>\n<ul>\n<li>Reach<\/li>\n<li>Sales<\/li>\n<li>Engagement Rate<\/li>\n<li>Best Time to Post<\/li>\n<li>Growth<\/li>\n<li>Traffic<\/li>\n<li>Saves<\/li>\n<li>Shares<\/li>\n<\/ul>\n<p>Will all help you to work out what content fits your account best. The most efficient way to uncover these metrics is to check your Plann Insights!<\/p>\n<p>You can dig deeper in Instagram directly by selecting \u2018View Insights.\u2019 Here you\u2019ll see product specific metrics like product page views and product button clicks.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1660838479149{margin-top: 50px !important;}&#8221;]<\/p>\n<h6>Read more:<\/h6>\n<p><a href=\"https:\/\/www.plannthat.com\/plann-instagram-analytics\/\">How to Use Plann\u2019s Analytics to improve your Instagram<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row el_class=&#8221;chapter-row&#8221;][vc_column][vc_column_text el_class=&#8221;chapter-headers&#8221;]<\/p>\n<p>CHAPTER 6<\/p>\n<h2><b>Instagram Shopping with Plann<\/b><\/h2>\n<p>[\/vc_column_text][vc_column_text]There is no question that you\u2019ll reach more customers with Instagram Shopping, and it will make your products much easier to discover. You can highlight your products seamlessly so that customers can check out \u201cthen and there\u201d\u2013 in the moment of discovery.<\/p>\n<p>Give your business an immersive Instagram shopfront for people to explore your products. You can now make your posts shoppable by adding product tags directly in Plann, then scheduling them to auto post in the future.<\/p>\n<p>The only thing left to do now is to start tagging your products, and scheduling your shopping posts![\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1663736908670{margin-top: 50px !important;}&#8221;]<\/p>\n<h6>Read more:<\/h6>\n<p><a href=\"https:\/\/www.plannthat.com\/news\/product-tagging-for-instagram\/\">Product Tagging for Instagram<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p><div class=\"custom-free-instagram-scheduler\" style=\"background:#f3f5fa;\">\n<div class=\"widget_media_image\" style=\"max-height:100%;\">\n<noscript><img decoding=\"async\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2022\/08\/Product-Tagging-Mockup-Plann-Short.png\" alt=\"Tag and Auto-Post Your Products With Plann\"><\/noscript><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Tag and Auto-Post Your Products With Plann\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2022\/08\/Product-Tagging-Mockup-Plann-Short.png\" class=\" lazyload\">\n  <\/div>\n  <div class=\"widget_text\">\n    <div class=\"widget-title\"><a style=\"text-decoration: none;\" href=\"https:\/\/www.plannthat.com\/news\/product-tagging-for-instagram\/\">Tag and Auto-Post Your Products With Plann<\/a><\/div>\n    <div class=\"textwidget\">\n      <p style=\"margin-bottom: 20px;\"><a style=\"text-decoration: none;\" href=\"https:\/\/www.plannthat.com\/instagram-scheduler\/\">Tag your products before they go live and easily turn your Instagram feed into a beautiful, shoppable, storefront!<\/a><\/p>\n      <a href=\"https:\/\/www.plannthat.com\/news\/product-tagging-for-instagram\/\" class=\"btn-shortcode dt-btn-m dt-btn default-btn-color default-btn-hover-color default-btn-bg-color default-btn-bg-hover-color fadeIn animate-element animation-builder animation-triggered start-animation banner-tracking\" data-event=\"banner-scheduling-cta\" id=\"dt-btn-1\"><span>LEARN MORE<\/span><\/a>\n    <\/div>\n  <\/div>\n\n  <\/div>[\/vc_column_text][\/vc_column][\/vc_row]\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\", \n  \"@type\": \"BreadcrumbList\",\n  \"name\" : \"INSTAGRAM SHOPPING IN 2022: THE ULTIMATE GUIDE\",  \n  \"itemListElement\": [{\n    \"@type\": \"ListItem\", \n    \"position\": 1, \n    \"item\":\n{\n    \"@id\": \"https:\/\/www.plannthat.com\/nocache\/instagram-shopping\/#1\",\n     \"name\": \"@What Are Instagram Shopping Posts\"\n  }\n  },{\n    \"@type\": \"ListItem\", \n    \"position\": 2, \n    \"item\":\n{\n    \"@id\": \"https:\/\/www.plannthat.com\/nocache\/instagram-shopping\/#2\",\n    \"name\": \"@How to Set Up Instagram Shopping\" \n  } \n  },{\n    \"@type\": \"ListItem\", \n    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We\u2019ve put together your ultimate guide on how to set up Instagram Shopping and our best practice tips and tricks to skyrocket your sales. Every month, 130 million people tap on an Instagram shopping post \u2013 it\u2019s time for you to get a piece of that pie!<\/p>\n<p>From tagging products in your posts to creating an Instagram Shop, you\u2019ll be converting followers into customers in no time. Here\u2019s our guide to everything you need to know!<\/p>\n","protected":false},"author":30,"featured_media":26022,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-pillar.php","meta":{"lazy_load_responsive_images_disabled":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Shopping in 2024: The Ultimate Guide &#8211; Plann by Linktree<\/title>\n<meta name=\"description\" content=\"What is Instagram Shopping? In this guide, we&#039;re sharing everything you need to get started with Instagram Shopping.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.plannthat.com\/instagram-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Shopping in 2024: The Ultimate Guide\" \/>\n<meta property=\"og:description\" content=\"What is Instagram Shopping? 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