{"id":33783,"date":"2023-04-16T19:55:02","date_gmt":"2023-04-16T09:55:02","guid":{"rendered":"https:\/\/www.plannthat.com\/?post_type=case_study&#038;p=33783"},"modified":"2024-05-22T13:54:46","modified_gmt":"2024-05-22T03:54:46","slug":"kt-merry-luxury-wedding-photographer","status":"publish","type":"case_study","link":"https:\/\/www.plannthat.com\/case-studies\/kt-merry-luxury-wedding-photographer\/","title":{"rendered":"How Plann Helped Luxury Wedding Photographer KT Merry Systematize Her Business and Create A Growth-Focused Content Strategy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; el_class=&#8221;hero-container&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1681820529177{margin-top: 0px !important;margin-bottom: 20px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<div style=\"text-align: center;\">\n<p style=\"font-weight: bold; color: #8ccecf!important; font-size: 14px!important; line-height: 16px!important; display: inline-block; padding: 8px 12px; background: linear-gradient(0deg, rgba(140, 206, 207, 0.14), rgba(140, 206, 207, 0.14)), #ffffff; border-radius: 100px;\">Case Study &#8211; Photographers<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1681816687366{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">How Plann Helped Luxury Wedding Photographer KT Merry Systematize Her Business and Create A Growth-Focused Content Strategy<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^33788|url^https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Testimonial_Background.png|caption^null|alt^null|title^Testimonial_Background|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; el_class=&#8221;testimonial-featured&#8221; css=&#8221;.vc_custom_1681820690620{margin-bottom: 20px !important;border-radius: 25px !important;}&#8221;][vc_column width=&#8221;3\/5&#8243; el_class=&#8221;testimonial-text&#8221; css=&#8221;.vc_custom_1681638875774{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text]I love, love, love Plann\u2019s content planning features&#8230; it\u2019s great for my busy team when someone\u2019s out of the office to be able to set up the schedule using tailored content prompts.[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/5&#8243; css=&#8221;.vc_custom_1681743788441{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-image: url(https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Frame-427319905.png?id=33787) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;testimonial-featured-img&#8221;]<\/p><div class=\"ult-spacer spacer-6828fd27eb189\" data-id=\"6828fd27eb189\" data-height=\"100\" data-height-mobile=\"100\" data-height-tab=\"100\" data-height-tab-portrait data-height-mobile-landscape style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row el_class=&#8221;set-stickysidebar&#8221;][vc_column width=&#8221;1\/4&#8243; el_id=&#8221;stick-sidebar&#8221;][vc_column_text el_class=&#8221;custom-anchor&#8221;]\n<div class=\"custom-table-of-contents-ez-toc\">\n<ul>\n<li class=\"section-title-nav\"><a class=\"toc-anchor active nav_1\" href=\"#1\">Establishing A Niche<\/a><\/li><li class=\"section-title-nav\"><a class=\"toc-anchor nav_2\" href=\"#2\">Refining Client Experience<\/a><\/li><li class=\"section-title-nav\"><a class=\"toc-anchor nav_3\" href=\"#3\">Selling The Dream On Socials<\/a><\/li><li class=\"section-title-nav\"><a class=\"toc-anchor nav_4\" href=\"#4\">Designing An Efficient Content Strategy<\/a><\/li><\/ul>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;middle-contents&#8221;][vc_column_text css=&#8221;&#8221;]As a luxury destination photographer, KT Merry has captured the weddings of some of the biggest names in the world, from Kate Upton to Lea Michele. Discover how <a href=\"https:\/\/www.instagram.com\/ktmerry\/\" target=\"_blank\" rel=\"noopener\">KT Merry<\/a> leveraged Plann\u2019s strategic planning features to add structure to her content creation workflows, solidify her premium brand positioning and grow her audience to over 96k followers.[\/vc_column_text][vc_column_text]\n<h2>Establishing A Niche<\/h2>\n<p>KT Merry\u2019s journey began back when she won her first photography competition in high school. After cutting her teeth as an assistant to fashion photographers, she pivoted to capturing weddings and has now been shooting celebrity weddings and luxury events across the globe for over 14 years.<\/p>\n<p>Today, KT Merry is regarded as one of the top luxury destination wedding and editorial photographers in the world, celebrated by the likes of Vogue and Harpers Bazaar. Her <a href=\"https:\/\/www.instagram.com\/ktmerry\/\" target=\"_blank\" rel=\"noopener\">business\u2019s social media presence<\/a> gives a taste of her unique style: refined, elegant and intimate, earning thousands of views and interactions from her engaged followers.[\/vc_column_text][vc_single_image image=&#8221;33784&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<h2>Refining Client Experience<\/h2>\n<p>An artist and creative at heart, KT Merry is quick to point out that structure and systems have been key to her success as a photographer.[\/vc_column_text]<\/p><div class=\"ult-content-box-container quotted\">\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;border-style:solid;border-width:1px;border-radius:24px;border-color:#ededed;padding-top:32px;padding-right:32px;padding-bottom:25px;padding-left:32px;margin-bottom:40px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\" data-hover_box_shadow=\"none\" data-hover_border_color=\"#ededed\" data-normal_margins=\"margin-bottom:40px;\" data-border_color=\"#ededed\">[vc_column_text css=&#8221;.vc_custom_1681818218736{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]One of the things that I think is really important for all creatives \u2014 whether you\u2019re just starting in photography or are years in&nbsp; \u2014is to understand that art and business aren\u2019t at odds. In fact, they can truly thrive together.\n<p>[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;2\/3&#8243;]<\/p><div class=\"aio-icon-component  vc_custom_1681821631713   style_1\"><div id=\"Info-box-wrap-6718\" class=\"aio-icon-box left-icon\" style><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:60px;display:inline-block;\">\n\t<noscript><img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/image-3.jpg\"><\/noscript><img decoding=\"async\" class=\"img-icon lazyload\" alt=\"null\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/image-3.jpg\">\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\"><h3 class=\"aio-icon-title ult-responsive\" data-ultimate-target=\"#Info-box-wrap-6718 .aio-icon-title\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:18px;&quot;,&quot;line-height&quot;:&quot;desktop:24px;&quot;}\" style=\"color:#171717;\">KT Merry<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\" data-ultimate-target=\"#Info-box-wrap-6718 .aio-icon-description\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:16px;&quot;,&quot;line-height&quot;:&quot;desktop:20px;&quot;}\" style=\"color:#757575;\">Photographer<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;33785&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1681818137112{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner]\t\t<\/div><\/div>[vc_column_text]Not only has she designed a premium \u2018white glove\u2019 approach to servicing her clients, but KT Merry goes above and beyond with marketing her business, too. That means developing processes that allow her team to show up consistently on social media, from <a href=\"https:\/\/www.plannthat.com\/instagram-captions\/\" target=\"_blank\" rel=\"noopener\">streamlining the content creation process<\/a> to making it easy to <a href=\"https:\/\/www.plannthat.com\/instagram-strategy\/\" target=\"_blank\" rel=\"noopener\">plan ahead and schedule content in advance<\/a>.[\/vc_column_text][vc_single_image image=&#8221;33824&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]\n<h2>Selling The Dream On Socials<\/h2>\n<p>KT Merry has always known the power of attraction and manifestation, especially when curating her business\u2019s social media presence.<\/p>\n<p>\u201cI always think it\u2019s important to really be able to show what you want to shoot or want to attract. People want to see what they\u2019re buying. So if you are wondering how you can get that work, we have to start showing it to them.\u201d[\/vc_column_text][vc_single_image image=&#8221;33825&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]By curating an aesthetic Instagram grid that showcases the kind of destination and luxury events KT Merry wants to shoot, she has been able to build a business that captures and converts her ideal clients on auto-pilot.[\/vc_column_text][vc_column_text]<\/p>\n<h2>Designing An Efficient Content Strategy<\/h2>\n<p>Even as a creative, KT Merry knows how important it is to systematize her business and leverage platforms that save her (and her team) time, energy and money.<\/p>\n<p>With an all-in-one social media suite (like Plann) by her side, the KT Merry team have been able to put systems in place to scale her photography business, expand her client base and beat burnout at the same time.<br>\nThe same goes for KT Merry\u2019s marketing efforts on social media. With Plann, she has been able to curate tailored content themes, plan out her grid in advance and give her team the support to streamline the content creation process.<\/p>\n<p>Now, KT Merry has been able to grow her Instagram following, expand her client base and solidify her brand positioning as the go-to photographer for luxury destination weddings and events.[\/vc_column_text]<\/p><div class=\"ult-content-box-container instagram-section\">\t\t<div class=\"ult-content-box\" style=\"background-color:#fafbff;box-shadow: px px px px none;border-style:solid;border-width:0px;border-radius:24px;padding:32px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\" data-hover_bg_color=\"#fafbff\" data-hover_box_shadow=\"none\" data-bg=\"#fafbff\" data-border_color>[vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"aio-icon-component  vc_custom_1709091940779   style_1\"><a class=\"aio-icon-box-link\" href=\"https:\/\/www.instagram.com\/ktmerry\/\"><div id=\"Info-box-wrap-9468\" class=\"aio-icon-box left-icon\" style><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:48px;display:inline-block;\">\n\t<noscript><img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Frame-427319809.jpg\"><\/noscript><img decoding=\"async\" class=\"img-icon lazyload\" alt=\"null\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Frame-427319809.jpg\">\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\"><h3 class=\"aio-icon-title ult-responsive\" data-ultimate-target=\"#Info-box-wrap-9468 .aio-icon-title\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:16px;&quot;,&quot;line-height&quot;:&quot;desktop:20px;&quot;}\" style=\"color:#757575;\">@ktmerry<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\" data-ultimate-target=\"#Info-box-wrap-9468 .aio-icon-description\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:18px;&quot;,&quot;line-height&quot;:&quot;desktop:24px;&quot;}\" style=\"font-weight:bold;color:#171717;\">KT Merry Photography\n<p><\/p><\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/a><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1716350077702{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]\n<h5>Followers<\/h5>\n<h6>96k<\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1681835097468{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;industries&#8221;]Industries:<\/p>\n<ul>\n<li>Content Creation<\/li>\n<li>Photography<\/li>\n<\/ul>\n<p>[\/vc_column_text]\t\t<\/p><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243; el_id=&#8221;stick-sidebar2&#8243;][vc_column_text el_class=&#8221;share-this&#8221;]\n<h3>Share this story<\/h3>\n<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_22 addtoany_list\" data-a2a-url=\"https:\/\/www.plannthat.com\/case-studies\/kt-merry-luxury-wedding-photographer\/\" data-a2a-title=\"How Plann Helped Luxury Wedding Photographer KT Merry Systematize Her Business and Create A Growth-Focused Content Strategy\"><a class=\"a2a_button_facebook\" 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data-height-mobile-landscape=\"50\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;vc_default&#8221; el_class=&#8221;hero-container&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1681820529177{margin-top: 0px !important;margin-bottom: 20px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;] Case Study &#8211; Photographers [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1681816687366{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;] How Plann Helped Luxury&hellip;<\/p>\n","protected":false},"featured_media":17479,"template":"","industry":[2717],"social_media_goal":[2727,2726],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Growth-Focused Content Strategy for 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