{"id":33854,"date":"2023-04-19T03:12:02","date_gmt":"2023-04-18T17:12:02","guid":{"rendered":"https:\/\/www.plannthat.com\/?post_type=case_study&#038;p=33854"},"modified":"2024-02-15T01:00:56","modified_gmt":"2024-02-14T14:00:56","slug":"ovira-purpose-driven-brand-social-media","status":"publish","type":"case_study","link":"https:\/\/www.plannthat.com\/case-studies\/ovira-purpose-driven-brand-social-media\/","title":{"rendered":"How Plann Helped Ovira Build A Purpose-Driven Brand And Community of 169k+ Followers On Social Media"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; el_class=&#8221;hero-container&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1681837363378{margin-top: 0px !important;margin-bottom: 20px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<div style=\"text-align: center;\">\n<p style=\"font-weight: bold; color: #8ccecf!important; font-size: 14px!important; line-height: 16px!important; display: inline-block; padding: 8px 12px; background: linear-gradient(0deg, rgba(140, 206, 207, 0.14), rgba(140, 206, 207, 0.14)), #ffffff; border-radius: 100px;\">Case Study &#8211; Health &amp; Wellness<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1681837380466{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">How Plann Helped Ovira Build A Purpose-Driven Brand And Community of 169k+ Followers On Social Media<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^33788|url^https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Testimonial_Background.png|caption^null|alt^null|title^Testimonial_Background|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; el_class=&#8221;testimonial-featured&#8221; css=&#8221;.vc_custom_1681820690620{margin-bottom: 20px !important;border-radius: 25px !important;}&#8221;][vc_column width=&#8221;3\/5&#8243; el_class=&#8221;testimonial-text&#8221; css=&#8221;.vc_custom_1681638875774{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text]We\u2019ve been lucky enough to impact the lives of tens of thousands by building a community of people that share the same common values and goals as us.[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/5&#8243; css=&#8221;.vc_custom_1681837435287{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-image: url(https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Frame-427319905-2.webp?id=33855) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;testimonial-featured-img&#8221;]<\/p><div class=\"ult-spacer spacer-6827cd7def8ae\" data-id=\"6827cd7def8ae\" data-height=\"100\" data-height-mobile=\"100\" data-height-tab=\"100\" data-height-tab-portrait data-height-mobile-landscape style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row el_class=&#8221;set-stickysidebar&#8221;][vc_column width=&#8221;1\/4&#8243; el_id=&#8221;stick-sidebar&#8221;][vc_column_text el_class=&#8221;custom-anchor&#8221;]\n<div class=\"custom-table-of-contents-ez-toc\">\n<ul>\n<li class=\"section-title-nav\"><a class=\"toc-anchor active nav_1\" href=\"#1\">Shattering Stereotypes And Taboos<\/a><\/li><li class=\"section-title-nav\"><a class=\"toc-anchor nav_2\" href=\"#2\">Sharing UGC To Foster An Engaged Community<\/a><\/li><li class=\"section-title-nav\"><a class=\"toc-anchor nav_3\" href=\"#3\">Visually Planning For Success<\/a><\/li><li class=\"section-title-nav\"><a class=\"toc-anchor nav_4\" href=\"#4\">Georgia\u2019s Top Tips For Brands On Instagram<\/a><\/li><\/ul>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;middle-contents&#8221;][vc_column_text]<a href=\"https:\/\/www.instagram.com\/ovira\/\" target=\"_blank\" rel=\"noopener\">Ovira<\/a> is an Aussie female-led healthcare startup changing the conversation around women\u2019s bodies. That starts with the groundbreaking wearable device they\u2019ve created that instantly relieves menstrual cramps and extends to the taboo-smashing content they\u2019re famous for on social media.[\/vc_column_text][vc_column_text]\n<h2>Shattering Stereotypes And Taboos<\/h2>\n<p>From PCOS to periods, Ovira aren\u2019t afraid to tackle taboo topics. It\u2019s not hard to see how this healthcare brand has amassed over 169k Instagram followers, driven by Ovira\u2019s raw, honest and relatable content.[\/vc_column_text]<\/p><div class=\"ult-content-box-container quotted\">\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;border-style:solid;border-width:1px;border-radius:24px;border-color:#ededed;padding-top:32px;padding-right:32px;padding-bottom:25px;padding-left:32px;margin-bottom:40px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\" data-hover_box_shadow=\"none\" data-hover_border_color=\"#ededed\" data-normal_margins=\"margin-bottom:40px;\" data-border_color=\"#ededed\">[vc_column_text css=&#8221;.vc_custom_1681837481460{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]We\u2019ve been able to lean into social media to publish content that educates and smash stigmas, so that we can encourage conversations, empower women and restore positive social norms.[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"aio-icon-component  vc_custom_1681837522780   style_1\"><div id=\"Info-box-wrap-1498\" class=\"aio-icon-box left-icon\" style><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:60px;display:inline-block;\">\n\t<noscript><img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Frame-427319808-3.png\"><\/noscript><img decoding=\"async\" class=\"img-icon lazyload\" alt=\"null\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Frame-427319808-3.png\">\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\"><h3 class=\"aio-icon-title ult-responsive\" data-ultimate-target=\"#Info-box-wrap-1498 .aio-icon-title\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:18px;&quot;,&quot;line-height&quot;:&quot;desktop:24px;&quot;}\" style=\"color:#171717;\">Georgia Finney<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\" data-ultimate-target=\"#Info-box-wrap-1498 .aio-icon-description\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:16px;&quot;,&quot;line-height&quot;:&quot;desktop:20px;&quot;}\" style=\"color:#757575;\">Creative Lead<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;33785&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1681818137112{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner]\t\t<\/div><\/div>[vc_column_text]As Ovira\u2019s talented creative lead Georgia Finney explains, \u201cour content aims to show people they deserve to be heard, understood and proud of their bodies without carrying the weight of period taboo and shame that have been around for far too long.\u201d[\/vc_column_text][vc_column_text]\n<h2>Sharing UGC To Foster An Engaged Community<\/h2>\n<p>In the early days, Ovira\u2019s social media strategy was focused on building brand awareness. To achieve this, the Ovira team focused on learning more about their customers and audiences to ensure their social media content resonated with their ideal customers.[\/vc_column_text]<\/p><div class=\"ult-content-box-container quotted\">\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;border-style:solid;border-width:1px;border-radius:24px;border-color:#ededed;padding-top:32px;padding-right:32px;padding-bottom:25px;padding-left:32px;margin-bottom:40px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\" data-hover_box_shadow=\"none\" data-hover_border_color=\"#ededed\" data-normal_margins=\"margin-bottom:40px;\" data-border_color=\"#ededed\">[vc_column_text css=&#8221;.vc_custom_1681837581855{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]Sharing UGC of our customers and their customer journey, helps our followers to feel represented which has been quite powerful in us showing that we\u2019re here for our entire audience, regardless of shape, age, race, orientation and beyond.[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"aio-icon-component  vc_custom_1681837522780   style_1\"><div id=\"Info-box-wrap-2109\" class=\"aio-icon-box left-icon\" style><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:60px;display:inline-block;\">\n\t<noscript><img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Frame-427319808-3.png\"><\/noscript><img decoding=\"async\" class=\"img-icon lazyload\" alt=\"null\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Frame-427319808-3.png\">\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\"><h3 class=\"aio-icon-title ult-responsive\" data-ultimate-target=\"#Info-box-wrap-2109 .aio-icon-title\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:18px;&quot;,&quot;line-height&quot;:&quot;desktop:24px;&quot;}\" style=\"color:#171717;\">Georgia Finney<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\" data-ultimate-target=\"#Info-box-wrap-2109 .aio-icon-description\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:16px;&quot;,&quot;line-height&quot;:&quot;desktop:20px;&quot;}\" style=\"color:#757575;\">Creative Lead<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;33785&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1681818137112{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner]\t\t<\/div><\/div>[vc_column_text]To strengthen their Instagram community, the team leveraged user-generated content (UGC) to ensure their followers felt seen, no matter what background they came from.[\/vc_column_text][vc_column_text]\n<h2>Visually Planning For Success<\/h2>\n<p>With Plann\u2019s all-in-one social media suite by their side, the Ovira team have been about to ideate, develop and execute their social media strategies with ease.<\/p>\n<p>Unlike other tools, Plann offered a <a href=\"https:\/\/www.plannthat.com\/visual-instagram-planner\/\" target=\"_blank\" rel=\"noopener\">visual-first workspace<\/a> with drag and drop functionality to make it easy and efficient to plan, create and schedule content. Being able to see what Ovira\u2019s feed would look like ahead of time was a gamechanger, ensuring the brand\u2019s visual identity was cohesive and appealing at all times.[\/vc_column_text][vc_single_image image=&#8221;33857&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]With a built-in image library, <a href=\"https:\/\/www.plannthat.com\/instagram-strategy\/\" target=\"_blank\" rel=\"noopener\">handy strategy tools<\/a> and plug-and-play content pillars, Plann\u2019s user-friendly interface was \u201ca breath of fresh air\u201d for the Ovira team.[\/vc_column_text][vc_column_text]<\/p>\n<h2>Georgia\u2019s Top Tips For Brands On Instagram<\/h2>\n<ul>\n<li>\n<h5>Lead with purpose<\/h5>\n<p>Be crystal clear on your brand values and what you stand for, and who you think you can add the most value into their lives.<\/p><\/li>\n<li>\n<h5>Interact and engage with your audience<\/h5>\n<p>Each comment is an opportunity to build trust and leave a positive impression. Speak to them like you would a friend, not a business.<\/p><\/li>\n<li>\n<h5>Visual consistency = strong brand awareness<\/h5>\n<p>Keep your feed unequivocally \u2018you\u2019 as a brand. Make sure it aligns with what you stand for and is visually cohesive and increases brand recognition.<\/p><\/li>\n<\/ul>\n<p>[\/vc_column_text]<\/p><div class=\"ult-content-box-container instagram-section\">\t\t<div class=\"ult-content-box\" style=\"background-color:#fafbff;box-shadow: px px px px none;border-style:solid;border-width:0px;border-radius:24px;padding:32px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\" data-hover_bg_color=\"#fafbff\" data-hover_box_shadow=\"none\" data-bg=\"#fafbff\" data-border_color>[vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"aio-icon-component  vc_custom_1681837892450   style_1\"><div id=\"Info-box-wrap-8154\" class=\"aio-icon-box left-icon\" style><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:48px;display:inline-block;\">\n\t<noscript><img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Frame-427319809.jpg\"><\/noscript><img decoding=\"async\" class=\"img-icon lazyload\" alt=\"null\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Frame-427319809.jpg\">\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\"><h3 class=\"aio-icon-title ult-responsive\" data-ultimate-target=\"#Info-box-wrap-8154 .aio-icon-title\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:16px;&quot;,&quot;line-height&quot;:&quot;desktop:20px;&quot;}\" style=\"color:#757575;\">@ovira<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\" data-ultimate-target=\"#Info-box-wrap-8154 .aio-icon-description\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:18px;&quot;,&quot;line-height&quot;:&quot;desktop:24px;&quot;}\" style=\"font-weight:bold;color:#171717;\">Ovira<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1681837903475{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]\n<h5>Followers<\/h5>\n<h6>169k<\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text el_class=&#8221;industries&#8221; css=&#8221;.vc_custom_1681837914497{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]Industries:<\/p>\n<ul>\n<li>Health &amp; Wellness<\/li>\n<li>Content Creator<\/li>\n<\/ul>\n<p>[\/vc_column_text]\t\t<\/p><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243; el_id=&#8221;stick-sidebar2&#8243;][vc_column_text el_class=&#8221;share-this&#8221;]\n<h3>Share this story<\/h3>\n<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_22 addtoany_list\" data-a2a-url=\"https:\/\/www.plannthat.com\/case-studies\/ovira-purpose-driven-brand-social-media\/\" data-a2a-title=\"How Plann Helped Ovira Build A Purpose-Driven Brand And Community of 169k+ Followers On Social Media\"><a class=\"a2a_button_facebook\" href=\"https:\/\/www.addtoany.com\/add_to\/facebook?linkurl=https%3A%2F%2Fwww.plannthat.com%2Fcase-studies%2Fovira-purpose-driven-brand-social-media%2F&amp;linkname=How%20Plann%20Helped%20Ovira%20Build%20A%20Purpose-Driven%20Brand%20And%20Community%20of%20169k%2B%20Followers%20On%20Social%20Media\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_twitter\" 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