{"id":34242,"date":"2023-05-18T03:01:09","date_gmt":"2023-05-17T17:01:09","guid":{"rendered":"https:\/\/www.plannthat.com\/?post_type=case_study&#038;p=34242"},"modified":"2024-02-15T00:43:56","modified_gmt":"2024-02-14T13:43:56","slug":"hygge-travel-blogger-ashleigh-sutlive","status":"publish","type":"case_study","link":"https:\/\/www.plannthat.com\/case-studies\/hygge-travel-blogger-ashleigh-sutlive\/","title":{"rendered":"How Plann Has Supported Hygee And Travel Blogger Ashleigh Sutlive To Build A Thriving Community On Social Media"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; el_class=&#8221;hero-container&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1684342971592{margin-top: 0px !important;margin-bottom: 20px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<div style=\"text-align: center;\">\n<p style=\"font-weight: bold; color: #8ccecf!important; font-size: 14px!important; line-height: 16px!important; display: inline-block; padding: 8px 12px; background: linear-gradient(0deg, rgba(140, 206, 207, 0.14), rgba(140, 206, 207, 0.14)), #ffffff; border-radius: 100px;\">Case Study &#8211; Blogger<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1684342808214{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">How Plann Has Supported Hygee And Travel Blogger Ashleigh Sutlive To Build A Thriving Community On Social Media<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^33788|url^https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Testimonial_Background.png|caption^null|alt^null|title^Testimonial_Background|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; el_class=&#8221;testimonial-featured&#8221; css=&#8221;.vc_custom_1681820690620{margin-bottom: 20px !important;border-radius: 25px !important;}&#8221;][vc_column width=&#8221;3\/5&#8243; el_class=&#8221;testimonial-text&#8221; css=&#8221;.vc_custom_1681638875774{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text]I have been able to meet so many amazing small business owners through social media and it helped me to realize what it was that I really wanted to blog about.[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/5&#8243; css=&#8221;.vc_custom_1684343062182{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-image: url(https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/05\/Frame-427319905.webp?id=34245) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;testimonial-featured-img&#8221;]<\/p><div class=\"ult-spacer spacer-682dc7616b0c7\" data-id=\"682dc7616b0c7\" data-height=\"100\" data-height-mobile=\"100\" data-height-tab=\"100\" data-height-tab-portrait data-height-mobile-landscape style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row el_class=&#8221;set-stickysidebar&#8221;][vc_column width=&#8221;1\/4&#8243; el_id=&#8221;stick-sidebar&#8221;][vc_column_text el_class=&#8221;custom-anchor&#8221;]\n<div class=\"custom-table-of-contents-ez-toc\">\n<ul>\n<li class=\"section-title-nav\"><a class=\"toc-anchor active nav_1\" href=\"#1\">Growing A Like-Minded Audience<\/a><\/li><li class=\"section-title-nav\"><a class=\"toc-anchor nav_2\" href=\"#2\">Crafting A Cohesive Feed<\/a><\/li><li class=\"section-title-nav\"><a class=\"toc-anchor nav_3\" href=\"#3\">Harnessing High-Performing Hashtags<\/a><\/li><li class=\"section-title-nav\"><a class=\"toc-anchor nav_4\" href=\"#4\">Ashleigh\u2019s Top Tips For Brands On Instagram:<\/a><\/li><\/ul>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;middle-contents&#8221;][vc_column_text]Hygge and travel blogger <a href=\"https:\/\/www.instagram.com\/ashleighsutlive\/\" target=\"_blank\" rel=\"noopener\">Ashleigh Sutlive<\/a> (the brains behind the blog, <a href=\"https:\/\/theeverydaybrunette.com\/\" target=\"_blank\" rel=\"noopener\">The Everyday Brunette<\/a>) has discovered the power of using social media to grow a loyal following. With Plann\u2019s all-in-one social media suite by her side, Ashleigh has been able to craft a cohesive feed, connect with a niche audience and build her following to over 5k as a blogger on social media.[\/vc_column_text][vc_column_text]\n<h2>Growing A Like-Minded Audience<\/h2>\n<p>[\/vc_column_text]<\/p><div class=\"ult-content-box-container quotted\">\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;border-style:solid;border-width:1px;border-radius:24px;border-color:#ededed;padding-top:32px;padding-right:32px;padding-bottom:25px;padding-left:32px;margin-bottom:40px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\" data-hover_box_shadow=\"none\" data-hover_border_color=\"#ededed\" data-normal_margins=\"margin-bottom:40px;\" data-border_color=\"#ededed\">[vc_column_text css=&#8221;.vc_custom_1684343704082{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]I really enjoy the fact that you can connect with so many people who are similar to you on <a href=\"https:\/\/www.plannthat.com\/social-media-marketing-tools-to-try\/\">social media<\/a>.[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"aio-icon-component  vc_custom_1684343176875   style_1\"><div id=\"Info-box-wrap-2295\" class=\"aio-icon-box left-icon\" style><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:60px;display:inline-block;\">\n\t<noscript><img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/05\/Frame-427319808-1.png\"><\/noscript><img decoding=\"async\" class=\"img-icon lazyload\" alt=\"null\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/05\/Frame-427319808-1.png\">\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\"><h3 class=\"aio-icon-title ult-responsive\" data-ultimate-target=\"#Info-box-wrap-2295 .aio-icon-title\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:18px;&quot;,&quot;line-height&quot;:&quot;desktop:24px;&quot;}\" style=\"color:#171717;\">Ashleigh Sutlive<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\" data-ultimate-target=\"#Info-box-wrap-2295 .aio-icon-description\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:16px;&quot;,&quot;line-height&quot;:&quot;desktop:20px;&quot;}\" style=\"color:#757575;\">Blogger<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;33785&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1681818137112{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner]\t\t<\/div><\/div>[vc_column_text]After going through a number of blog name iterations, Ashleigh landed on a niche in the hygge space (a Scandi word for a mood of coziness and comfort). In the early days, Ashleigh wasn\u2019t aware of how she could use social media as a blogger, but soon realized how important it was to grow her readership as a blog and content creator.\n<p>Not only has Ashleigh been able to connect with fellow bloggers and business owners, but she\u2019s been able to test potential blog ideas, refine her niche and amplify her long-form content to a new audience on social media.[\/vc_column_text][vc_column_text]<\/p>\n<h2>Crafting A Cohesive Feed<\/h2>\n<p>[\/vc_column_text]<\/p><div class=\"ult-content-box-container quotted\">\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;border-style:solid;border-width:1px;border-radius:24px;border-color:#ededed;padding-top:32px;padding-right:32px;padding-bottom:25px;padding-left:32px;margin-bottom:40px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\" data-hover_box_shadow=\"none\" data-hover_border_color=\"#ededed\" data-normal_margins=\"margin-bottom:40px;\" data-border_color=\"#ededed\">[vc_column_text css=&#8221;.vc_custom_1684343281841{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]For me, Instagram is like an art project and being able to move posts around before publishing to see how everything will look when finished is so awesome.[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"aio-icon-component  vc_custom_1684343176875   style_1\"><div id=\"Info-box-wrap-9502\" class=\"aio-icon-box left-icon\" style><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:60px;display:inline-block;\">\n\t<noscript><img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/05\/Frame-427319808-1.png\"><\/noscript><img decoding=\"async\" class=\"img-icon lazyload\" alt=\"null\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/05\/Frame-427319808-1.png\">\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\"><h3 class=\"aio-icon-title ult-responsive\" data-ultimate-target=\"#Info-box-wrap-9502 .aio-icon-title\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:18px;&quot;,&quot;line-height&quot;:&quot;desktop:24px;&quot;}\" style=\"color:#171717;\">Ashleigh Sutlive<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\" data-ultimate-target=\"#Info-box-wrap-9502 .aio-icon-description\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:16px;&quot;,&quot;line-height&quot;:&quot;desktop:20px;&quot;}\" style=\"color:#757575;\">Blogger<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;33785&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1681818137112{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner]\t\t<\/div><\/div>[vc_column_text]Aesthetics are everything when it comes to building an audience as a blogger. For Ashleigh, planning out her feed became so much easier when she switched to <a href=\"https:\/\/www.plannthat.com\/visual-instagram-planner\/\" target=\"_blank\" rel=\"noopener\">Plann\u2019s visual planner<\/a>.\n<p>Designing a cohesive feed was simple, with easy drag-and-drop features to help her trial and test out different publishing plans.<\/p>\n<p>With <a href=\"https:\/\/www.plannthat.com\/instagram-scheduler\/#autopost\">Plann auto-scheduling tools<\/a>, Ashleigh has been able to wave goodbye to tedious, manual posting and has unlocked valuable time to strategically plan her upcoming blog and social content instead.[\/vc_column_text][vc_single_image image=&#8221;34247&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<h2>Harnessing High-Performing Hashtags<\/h2>\n<p>[\/vc_column_text]<\/p><div class=\"ult-content-box-container quotted\">\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;border-style:solid;border-width:1px;border-radius:24px;border-color:#ededed;padding-top:32px;padding-right:32px;padding-bottom:25px;padding-left:32px;margin-bottom:40px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\" data-hover_box_shadow=\"none\" data-hover_border_color=\"#ededed\" data-normal_margins=\"margin-bottom:40px;\" data-border_color=\"#ededed\">[vc_column_text css=&#8221;.vc_custom_1684343476877{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]I love the <a href=\"https:\/\/www.plannthat.com\/how-to-find-instagram-hashtags-to-attract-authentic-followers\/\">hashtag<\/a> groupings you can create. It makes posting ten times easier.[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"aio-icon-component  vc_custom_1684343176875   style_1\"><div id=\"Info-box-wrap-1431\" class=\"aio-icon-box left-icon\" style><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:60px;display:inline-block;\">\n\t<noscript><img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/05\/Frame-427319808-1.png\"><\/noscript><img decoding=\"async\" class=\"img-icon lazyload\" alt=\"null\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/05\/Frame-427319808-1.png\">\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\"><h3 class=\"aio-icon-title ult-responsive\" data-ultimate-target=\"#Info-box-wrap-1431 .aio-icon-title\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:18px;&quot;,&quot;line-height&quot;:&quot;desktop:24px;&quot;}\" style=\"color:#171717;\">Ashleigh Sutlive<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\" data-ultimate-target=\"#Info-box-wrap-1431 .aio-icon-description\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:16px;&quot;,&quot;line-height&quot;:&quot;desktop:20px;&quot;}\" style=\"color:#757575;\">Blogger<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;33785&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1681818137112{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner]\t\t<\/div><\/div>[vc_column_text]Attracting new audiences and reaching like-minded users on social media has never been easier with <a href=\"https:\/\/www.plannthat.com\/instagram-hashtags\/\">Plann\u2019s hashtag manager<\/a>. Not only can Ashleigh save her favorite hashtag sets, but she can browse recommended hashtags, relevant to her niche and ideal audience.[\/vc_column_text][vc_column_text]\n<h2>Ashleigh\u2019s Top Tips For Brands On Instagram:<\/h2>\n<ul>\n<li>\n<h5>Find what inspires you:<\/h5>\n<p>\u201cDon\u2019t be afraid to go off the grid and do your own thing. Use the Plann grid to create a feed that you love and inspires you to keep pursuing your goals.\u201d<\/p><\/li>\n<li>\n<h5>Create a consistent posting schedule:<\/h5>\n<p>\u201cPick a day to sit down every month and plan out all the content for the following month. This way, you will already have <a href=\"https:\/\/www.plannthat.com\/social-media-content-calendar-ideas\/\">ideas for creation<\/a> written down and it will take a lot of stress off your shoulders.\u201d<\/p><\/li>\n<\/ul>\n<p>[\/vc_column_text]<\/p><div class=\"ult-content-box-container instagram-section\">\t\t<div class=\"ult-content-box\" style=\"background-color:#fafbff;box-shadow: px px px px none;border-style:solid;border-width:0px;border-radius:24px;padding:32px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\" data-hover_bg_color=\"#fafbff\" data-hover_box_shadow=\"none\" data-bg=\"#fafbff\" data-border_color>[vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"aio-icon-component  vc_custom_1684343582935   style_1\"><div id=\"Info-box-wrap-7958\" class=\"aio-icon-box left-icon\" style><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:48px;display:inline-block;\">\n\t<noscript><img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Frame-427319809.jpg\"><\/noscript><img decoding=\"async\" class=\"img-icon lazyload\" alt=\"null\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Frame-427319809.jpg\">\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\"><h3 class=\"aio-icon-title ult-responsive\" data-ultimate-target=\"#Info-box-wrap-7958 .aio-icon-title\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:16px;&quot;,&quot;line-height&quot;:&quot;desktop:20px;&quot;}\" style=\"color:#757575;\">@ashleighsutlive<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\" data-ultimate-target=\"#Info-box-wrap-7958 .aio-icon-description\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:18px;&quot;,&quot;line-height&quot;:&quot;desktop:24px;&quot;}\" style=\"font-weight:bold;color:#171717;\">The Everyday Brunette<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1684343597617{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]\n<h5>Followers<\/h5>\n<h6>5k<\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text el_class=&#8221;industries&#8221; css=&#8221;.vc_custom_1684343590190{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]Industries:<\/p>\n<ul>\n<li>Blogger<\/li>\n<\/ul>\n<p>[\/vc_column_text]\t\t<\/p><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243; el_id=&#8221;stick-sidebar2&#8243;][vc_column_text el_class=&#8221;share-this&#8221;]\n<h3>Share this story<\/h3>\n<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_22 addtoany_list\" data-a2a-url=\"https:\/\/www.plannthat.com\/case-studies\/hygge-travel-blogger-ashleigh-sutlive\/\" data-a2a-title=\"How Plann Has Supported Hygee And Travel Blogger Ashleigh Sutlive To Build A Thriving Community On Social Media\"><a class=\"a2a_button_facebook\" href=\"https:\/\/www.addtoany.com\/add_to\/facebook?linkurl=https%3A%2F%2Fwww.plannthat.com%2Fcase-studies%2Fhygge-travel-blogger-ashleigh-sutlive%2F&amp;linkname=How%20Plann%20Has%20Supported%20Hygee%20And%20Travel%20Blogger%20Ashleigh%20Sutlive%20To%20Build%20A%20Thriving%20Community%20On%20Social%20Media\" title=\"Facebook\" rel=\"nofollow noopener\" 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