{"id":34288,"date":"2023-05-18T23:58:14","date_gmt":"2023-05-18T13:58:14","guid":{"rendered":"https:\/\/www.plannthat.com\/?post_type=case_study&#038;p=34288"},"modified":"2024-02-15T00:29:46","modified_gmt":"2024-02-14T13:29:46","slug":"photographer-airam-dato-on","status":"publish","type":"case_study","link":"https:\/\/www.plannthat.com\/case-studies\/photographer-airam-dato-on\/","title":{"rendered":"Using Plann To Grow A Community Of 32k+ Followers On Instagram With Photographer Airam Dato-on"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; el_class=&#8221;hero-container&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1684415451577{margin-top: 0px !important;margin-bottom: 20px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<div style=\"text-align: center;\">\n<p style=\"font-weight: bold; color: #8ccecf!important; font-size: 14px!important; line-height: 16px!important; display: inline-block; padding: 8px 12px; background: linear-gradient(0deg, rgba(140, 206, 207, 0.14), rgba(140, 206, 207, 0.14)), #ffffff; border-radius: 100px;\">Case Study &#8211; Photography<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1684417836937{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Using Plann To Grow A Community Of 32k+ Followers On Instagram With Photographer Airam Dato-on<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^33788|url^https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Testimonial_Background.png|caption^null|alt^null|title^Testimonial_Background|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; el_class=&#8221;testimonial-featured&#8221; css=&#8221;.vc_custom_1681820690620{margin-bottom: 20px !important;border-radius: 25px !important;}&#8221;][vc_column width=&#8221;3\/5&#8243; el_class=&#8221;testimonial-text&#8221; css=&#8221;.vc_custom_1681638875774{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text]Plann\u2019s integration with Canva is life changing.[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/5&#8243; css=&#8221;.vc_custom_1684417926237{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-image: url(https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/05\/Frame-427319905-9.webp?id=34289) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;testimonial-featured-img&#8221;]<\/p><div class=\"ult-spacer spacer-6828f1cd84c11\" data-id=\"6828f1cd84c11\" data-height=\"100\" data-height-mobile=\"100\" data-height-tab=\"100\" data-height-tab-portrait data-height-mobile-landscape style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row el_class=&#8221;set-stickysidebar&#8221;][vc_column width=&#8221;1\/4&#8243; el_id=&#8221;stick-sidebar&#8221;][vc_column_text el_class=&#8221;custom-anchor&#8221;]\n<div class=\"custom-table-of-contents-ez-toc\">\n<ul>\n<li class=\"section-title-nav\"><a class=\"toc-anchor active nav_1\" href=\"#1\">Building A Creative Business From Scratch<\/a><\/li><li class=\"section-title-nav\"><a class=\"toc-anchor nav_2\" href=\"#2\">From Ad Hoc To Strategic Content Creation<\/a><\/li><li class=\"section-title-nav\"><a class=\"toc-anchor nav_3\" href=\"#3\">Effortlessly Designing Content At Scale<\/a><\/li><li class=\"section-title-nav\"><a class=\"toc-anchor nav_4\" href=\"#4\">Airam\u2019s Top Tips For Brands On Instagram:<\/a><\/li><\/ul>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;middle-contents&#8221;][vc_column_text]For photographer <a href=\"https:\/\/www.instagram.com\/airamdphoto\/\" target=\"_blank\" rel=\"noopener\">Airam Dato-on<\/a>, growing his photography and content creation business from the ground up required the best social media suite on the market. With the support of Plann, Airam has skyrocketed his social media following, scaled his content creation business and even works as a social media manager for a range of hospitality venues in his local area of Orlando.[\/vc_column_text][vc_column_text]\n<h2>Building A Creative Business From Scratch<\/h2>\n<p>[\/vc_column_text]<\/p><div class=\"ult-content-box-container quotted\">\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;border-style:solid;border-width:1px;border-radius:24px;border-color:#ededed;padding-top:32px;padding-right:32px;padding-bottom:25px;padding-left:32px;margin-bottom:40px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\" data-hover_box_shadow=\"none\" data-hover_border_color=\"#ededed\" data-normal_margins=\"margin-bottom:40px;\" data-border_color=\"#ededed\">[vc_column_text css=&#8221;.vc_custom_1684417987810{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]I wouldn\u2019t have been connected with Christy Laurence [Plann\u2019s Founder &amp; CEO] if one of my <a href=\"https:\/\/www.plannthat.com\/news\/instagram-reels-scheduling-with-plann\/\">Instagram Reels<\/a> hadn\u2019t been shared to her.[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"aio-icon-component  vc_custom_1684418028741   style_1\"><div id=\"Info-box-wrap-4369\" class=\"aio-icon-box left-icon\" style><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:60px;display:inline-block;\">\n\t<noscript><img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/05\/Frame-427319808-8.png\"><\/noscript><img decoding=\"async\" class=\"img-icon lazyload\" alt=\"null\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/05\/Frame-427319808-8.png\">\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\"><h3 class=\"aio-icon-title ult-responsive\" data-ultimate-target=\"#Info-box-wrap-4369 .aio-icon-title\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:18px;&quot;,&quot;line-height&quot;:&quot;desktop:24px;&quot;}\" style=\"color:#171717;\">Airam  Dato-on<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\" data-ultimate-target=\"#Info-box-wrap-4369 .aio-icon-description\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:16px;&quot;,&quot;line-height&quot;:&quot;desktop:20px;&quot;}\" style=\"color:#757575;\">Photographer<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;33785&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1681818137112{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner]\t\t<\/div><\/div>[vc_column_text]Airam began building his creative business right before the pandemic hit, meaning he had to get creative to win business and grow his client base. After launching his \u2018<a href=\"https:\/\/www.instagram.com\/stories\/highlights\/17889119506501396\/\" target=\"_blank\" rel=\"noopener\">Takeout Bingo<\/a>\u2019 initiative (which offered a free portrait photoshoot to Orlando locals that got Bingo on the board), he grew a community online and grew his following to a whopping 32k+ followers.<br>\nFrom there, Airam was hired to manage the social media accounts for a range of prominent restaurants in Orlando, and his creative career took off.[\/vc_column_text][vc_column_text]\n<h2>From Ad Hoc To Strategic Content Creation<\/h2>\n<p>[\/vc_column_text]<\/p><div class=\"ult-content-box-container quotted\">\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;border-style:solid;border-width:1px;border-radius:24px;border-color:#ededed;padding-top:32px;padding-right:32px;padding-bottom:25px;padding-left:32px;margin-bottom:40px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\" data-hover_box_shadow=\"none\" data-hover_border_color=\"#ededed\" data-normal_margins=\"margin-bottom:40px;\" data-border_color=\"#ededed\">[vc_column_text css=&#8221;.vc_custom_1684418077335{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]I only have 64 GB on my old phone and that was a mess. I would have to constantly delete images and videos but with Plann, I am able to do everything on my laptop![\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"aio-icon-component  vc_custom_1684418028741   style_1\"><div id=\"Info-box-wrap-7710\" class=\"aio-icon-box left-icon\" style><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:60px;display:inline-block;\">\n\t<noscript><img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/05\/Frame-427319808-8.png\"><\/noscript><img decoding=\"async\" class=\"img-icon lazyload\" alt=\"null\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/05\/Frame-427319808-8.png\">\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\"><h3 class=\"aio-icon-title ult-responsive\" data-ultimate-target=\"#Info-box-wrap-7710 .aio-icon-title\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:18px;&quot;,&quot;line-height&quot;:&quot;desktop:24px;&quot;}\" style=\"color:#171717;\">Airam  Dato-on<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\" data-ultimate-target=\"#Info-box-wrap-7710 .aio-icon-description\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:16px;&quot;,&quot;line-height&quot;:&quot;desktop:20px;&quot;}\" style=\"color:#757575;\">Photographer<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;33785&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1681818137112{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner]\t\t<\/div><\/div>[vc_column_text]With multiple accounts to manage, Airam needed to move away from creating and posting social media content from his phone. With <a href=\"https:\/\/www.plannthat.com\/instagram-strategy\/\">Plann\u2019s strategic planning tools<\/a>, he\u2019s been able to batch-create two to three weeks of content ahead of time for his clients and scale his business.[\/vc_column_text][vc_column_text]\n<h2>Effortlessly Designing Content At Scale<\/h2>\n<p>[\/vc_column_text]<\/p><div class=\"ult-content-box-container quotted\">\t\t<div class=\"ult-content-box\" style=\"box-shadow: px px px px none;border-style:solid;border-width:1px;border-radius:24px;border-color:#ededed;padding-top:32px;padding-right:32px;padding-bottom:25px;padding-left:32px;margin-bottom:40px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\" data-hover_box_shadow=\"none\" data-hover_border_color=\"#ededed\" data-normal_margins=\"margin-bottom:40px;\" data-border_color=\"#ededed\">[vc_column_text css=&#8221;.vc_custom_1684418176880{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]Plann has made <a href=\"https:\/\/www.plannthat.com\/create-content-marketing-plan\/\">content planning<\/a>, scheduling, and posting a breeze.[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"aio-icon-component  vc_custom_1684418028741   style_1\"><div id=\"Info-box-wrap-1068\" class=\"aio-icon-box left-icon\" style><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:60px;display:inline-block;\">\n\t<noscript><img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/05\/Frame-427319808-8.png\"><\/noscript><img decoding=\"async\" class=\"img-icon lazyload\" alt=\"null\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/05\/Frame-427319808-8.png\">\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\"><h3 class=\"aio-icon-title ult-responsive\" data-ultimate-target=\"#Info-box-wrap-1068 .aio-icon-title\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:18px;&quot;,&quot;line-height&quot;:&quot;desktop:24px;&quot;}\" style=\"color:#171717;\">Airam  Dato-on<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\" data-ultimate-target=\"#Info-box-wrap-1068 .aio-icon-description\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:16px;&quot;,&quot;line-height&quot;:&quot;desktop:20px;&quot;}\" style=\"color:#757575;\">Photographer<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;33785&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1681818137112{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner]\t\t<\/div><\/div>[vc_column_text]As a photographer and social media manager, being able to produce new content rapidly is essential. With <a href=\"https:\/\/www.plannthat.com\/canva-social-scheduler\/\">Plann\u2019s Canva integration<\/a>, Airam has been able to whip up fresh designs and jump on reactive content without having to leave his Plann workspace.[\/vc_column_text][vc_column_text]\n<h2>Airam\u2019s Top Tips For Brands On Instagram:<\/h2>\n<ul>\n<li>\n<h5>Find your style:<\/h5>\n<p>\u201cHave a consistent color palette and photo editing style.\u201d<\/p><\/li>\n<li>\n<h5>Refine your brand message:<\/h5>\n<p>\u201cPersonally, I believe content with a consistent brand message will be queen of all over aesthetics.\u201d<\/p><\/li>\n<li>\n<h5>Harness the power of video content:<\/h5>\n<p>\u201cMy biggest tip is to make Reels and TikToks and create hyperlocal content. I grew my audience to over 32k with Instagram Reels!\u201d<\/p><\/li>\n<\/ul>\n<p>[\/vc_column_text]<\/p><div class=\"ult-content-box-container instagram-section\">\t\t<div class=\"ult-content-box\" style=\"background-color:#fafbff;box-shadow: px px px px none;border-style:solid;border-width:0px;border-radius:24px;padding:32px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\" data-hover_bg_color=\"#fafbff\" data-hover_box_shadow=\"none\" data-bg=\"#fafbff\" data-border_color>[vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"aio-icon-component  vc_custom_1684418285453   style_1\"><div id=\"Info-box-wrap-6373\" class=\"aio-icon-box left-icon\" style><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon-img \" style=\"font-size:48px;display:inline-block;\">\n\t<noscript><img decoding=\"async\" class=\"img-icon\" alt=\"null\" src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Frame-427319809.jpg\"><\/noscript><img decoding=\"async\" class=\"img-icon lazyload\" alt=\"null\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.plannthat.com\/wp-content\/uploads\/2023\/04\/Frame-427319809.jpg\">\n<\/div><\/div><\/div><\/div><div class=\"aio-ibd-block\"><div class=\"aio-icon-header\"><h3 class=\"aio-icon-title ult-responsive\" data-ultimate-target=\"#Info-box-wrap-6373 .aio-icon-title\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:16px;&quot;,&quot;line-height&quot;:&quot;desktop:20px;&quot;}\" style=\"color:#757575;\">@airamdphoto<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\" data-ultimate-target=\"#Info-box-wrap-6373 .aio-icon-description\" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:18px;&quot;,&quot;line-height&quot;:&quot;desktop:24px;&quot;}\" style=\"font-weight:bold;color:#171717;\">Airam Dato-on<\/div> <!-- description --><\/div> <!-- aio-ibd-block --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1684418261588{margin-top: 0px !important;margin-bottom: 15px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]\n<h5>Followers<\/h5>\n<h6>31,9k<\/h6>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text el_class=&#8221;industries&#8221; css=&#8221;.vc_custom_1684417456982{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]Industries:<\/p>\n<ul>\n<li>Photography<\/li>\n<\/ul>\n<p>[\/vc_column_text]\t\t<\/p><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243; el_id=&#8221;stick-sidebar2&#8243;][vc_column_text el_class=&#8221;share-this&#8221;]\n<h3>Share this story<\/h3>\n<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_22 addtoany_list\" data-a2a-url=\"https:\/\/www.plannthat.com\/case-studies\/photographer-airam-dato-on\/\" data-a2a-title=\"Using Plann To Grow A Community Of 32k+ Followers On Instagram With Photographer Airam Dato-on\"><a class=\"a2a_button_facebook\" href=\"https:\/\/www.addtoany.com\/add_to\/facebook?linkurl=https%3A%2F%2Fwww.plannthat.com%2Fcase-studies%2Fphotographer-airam-dato-on%2F&amp;linkname=Using%20Plann%20To%20Grow%20A%20Community%20Of%2032k%2B%20Followers%20On%20Instagram%20With%20Photographer%20Airam%20Dato-on\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_twitter\" 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